Alternative Supplement

Supplements are offered in new, more unique formats

Implications - Vitamins and supplements are being offered in increasingly distinct forms, offering alternatives to the pills and powders in which they have traditionally been offered. Whether in vapor or cake mix form, these new formats are able to offer the novelty that consumers are often drawn to, and offer a clear path to purchase in a market overrun with choice.

Workshop Question - How can your brand leverage novelty to clear the path to purchase for potential customers?
SCORE 5.8
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64,099 Total Clicks
Oct 16 - Mar 18
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Featured Examples
Portable Vitamin Vaporizers - The VITASTIK Offers a Substitute for Smokers and Non-Smokers
SCORE 7
Warm 2,179 Clicks Pub: Oct 24, 16
Portable Vitamin Vaporizers
The VITASTIK Offers a Substitute for Smokers and Non-Smokers
VITASTIK is a vitamin vaporizer, which can be a healthy substitute to smoking. But it is not only for smokers—according to YouTube and blogs, it can also be a fun toy for non-smokers who want... [More]
Probiotic Functional Chocolates - Good Day Chocolate's Chocolate Doubles as a Probiotic Supplement
SCORE 5.9
This Year and Warm 1,420 Clicks Pub: Dec 27, 17
Probiotic Functional Chocolates
Good Day Chocolate's Chocolate Doubles as a Probiotic Supplement
Over the past few years, consumers have come to know chocolate as not just a tasty treat, but a functional food that can deliver different benefits depending on the ingredients added to it. Some of... [More]
Hair Health Baking Mixes - Yo'Nuts and Heal'r Created a Limited-Edition 'Roots & Nuts' Pancake Mix
SCORE 5.7
This Year and Warm 570 Clicks Pub: Feb 22, 18
Hair Health Baking Mixes
Yo'Nuts and Heal'r Created a Limited-Edition 'Roots & Nuts' Pancake Mix
Yo’Nuts launched its ‘For the Love of Hair’ nut snack as a means of supporting the growth of healthy hair with good fats, protein and minerals—the nut mix has also been combined... [More]
Light Therapy Window Displays - Pharmacy Apotek Hjärtat Simulates Natural Light During Cold Months
SCORE 5.4
This Year and Warm 218 Clicks Pub: Mar 7, 18
Light Therapy Window Displays
Pharmacy Apotek Hjärtat Simulates Natural Light During Cold Months
Swedish pharmacy Apotek Hjärtat concluded that a great part of the population suffers from the lack of Vitamin D, which manifests itself with symptoms of exhaustion or even depression during winter... [More]
Menstrual Relief Oils - Lola Crafted a Blend of Essential Oils for Menstrual Cramps
SCORE 2.9
Mild 745 Clicks Pub: Nov 3, 17
Menstrual Relief Oils
Lola Crafted a Blend of Essential Oils for Menstrual Cramps
Organic cotton feminine care brand Lola recently expanded upon its collection of tampons, pads and liners with Cramp Care, which includes a roll-on blend of essential oils for menstrual cramps.... [More]
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