Supplements are offered in new, more unique formats
Implications - Vitamins and supplements are being offered in increasingly distinct forms, offering alternatives to the pills and powders in which they have traditionally been offered. Whether in vapor or cake mix form, these new formats are able to offer the novelty that consumers are often drawn to, and offer a clear path to purchase in a market overrun with choice.
Workshop Question - How can your brand leverage novelty to clear the path to purchase for potential customers?
Trend Themes
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Alternative Supplement Formats — The rise of alternative supplement formats is disrupting the traditional pill and powder offerings, providing consumers with novelty and clear paths to purchase.
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Functional Foods — The introduction of functional supplements and foods tailored to specific health needs is a disruptive innovation opportunity for businesses looking to capitalize on consumers turning to supplement-like food products.
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Light Therapy — Providing light therapy through window displays is an innovative way to offer accessible wellness benefits to the public, attracting potential customers while promoting mindful healthy habits.
Industry Implications
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Health and Wellness — The alternative supplement formats, functional foods, and light therapy trends are all examples of innovations within the broader health and wellness industry.
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Food and Beverage — The rise of functional foods and alternative supplement formats provides opportunities for businesses in the food and beverage industry to expand their offerings and cater to specific health needs.
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Retail — Businesses in the retail industry can benefit from the light therapy trend by incorporating the service into their store designs, providing customers with wellness benefits as they shop.
