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Niche Hygiene

Menstrual products evolve to be more personalized and innovative than ever before

Implications - As consumers become more discerning about the products they purchase, especially when it comes to their health, even well-established products are taking on more personalized formats. This is being reflected in the menstrual category in particular, with iterations of these products coming out with a focus on their environmental impact, health implications and design to appease today's modern consumer.

Workshop Question - What is your brand doing to keep up with the changing, heightened demands of today's consumer?

SCORE 6.2

Popularity

Activity

Freshness

Megatrends

Patterns

5 Featured, 17 Examples: 32,909 Total Clicks

Date Range: Mar 18 - Mar 18

Trending: This Year and Warm

Consumer Insight Topics: Lifestyle Health Eco

Featured Examples

Toxin-Free Menstrual Sponges - Beppy is a Tampon-Like Product Made from a Soft Sponge Material

SCORE 6.5

This Year and Warm 983 Clicks Pub: Mar 21, 18

Toxin-Free Menstrual Sponges

Beppy is a Tampon-Like Product Made from a Soft Sponge Material

Beppy is a brand of menstrual sponge, made for women who are looking for a safer and more natural alternative to traditional tampons. Just like a tampon, the sponges are inserted into the vagina... [More]

Hybrid Menstrual Products - Callaly's Tampliner Combines Tampon and Panyliner Products in One Design

SCORE 7

This Year and Warm 1,384 Clicks Pub: Mar 20, 18

Hybrid Menstrual Products

Callaly's Tampliner Combines Tampon and Panyliner Products in One Design

Feminine hygiene startup Callaly recently launched a unique ‘Tampliner’ product that combines the best qualities of traditional tampons and panty liners. The brand successfully fuses the... [More]

Flexible Menstrual Discs - FLEX is a Menstrual Product That's Made to Move with the Wearer

SCORE 6.1

This Year and Warm 837 Clicks Pub: Mar 21, 18

Flexible Menstrual Discs

FLEX is a Menstrual Product That's Made to Move with the Wearer

Women who are looking for a safer, more comfortable, and less limiting menstrual product to use might find what they’re looking for in FLEX, a disc that’s made from medical-grade polymer.... [More]

Budget-Friendly Reusable Menstrual Products - GladRags Offers Eco-Conscious Alternatives to Pads

SCORE 5.2

This Year and Warm 575 Clicks Pub: Mar 21, 18

Budget-Friendly Reusable Menstrual Products

GladRags Offers Eco-Conscious Alternatives to Pads

GladRags is a brand that offers a range of reusable menstrual products, including cloth pantyliners, pads, and menstrual cups. As GladRags states, its reusable products are better on the... [More]

Sustainable Fabric Sanitary Pads - Blushing Bluebird's Reusable Pads and Liners Reduce Waste

SCORE 6.1

This Year and Warm 335 Clicks Pub: Mar 20, 18

Sustainable Fabric Sanitary Pads

Blushing Bluebird's Reusable Pads and Liners Reduce Waste

Blushing Bluebird is a feminine hygiene brand specializing in fabric-crafted sanitary pads and liners. The company aims to reduce unwanted waste brought on by competitors while highlighting a... [More]