Portable Self-Care

Upscale beauty brands create attractive, portable iterations of their offerings

Implications - Consumers today are putting greater emphasis on taking care of themselves, leading to a boom in the cosmetics and skincare industry. A concurrent shift, however, is that consumers are on-the-go and traveling more than ever before as well. Meeting these two changes in the middle are beauty and skincare products specifically formulated for travel that miniaturize themselves without sacrificing the design and luxury elements that consumers expect from this category. This reflects the ways in which convergence is being adopted to help meet increasing and sometimes conflicting consumer needs related to lifestyle.
SCORE 6
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31,690 Total Clicks
Dec 17 - Mar 18
This Year and Mild
FashionWorldLifestyleTravelCosmetics
Featured Examples
Luxe Travel-Ready Skincare Trios - Caudalie's 'Ultimate Anti-Aging Trio' Works for All Skin Types
SCORE 7
This Year and Warm 450 Clicks Pub: Dec 22, 17
Luxe Travel-Ready Skincare Trios
Caudalie's 'Ultimate Anti-Aging Trio' Works for All Skin Types
Environmentally conscious skincare brand Caudalie recently launched the ‘Ultimate Anti-Aging Trio,’ which is ideal for consumers who are looking to fight the look of fine lines, uneven... [More]
Single-Use Travel Soaps - Bloomtown's Eco-Friendly Travel Set Includes Mini Soap Hearts
SCORE 6.6
This Year and Warm 723 Clicks Pub: Dec 27, 17
Single-Use Travel Soaps
Bloomtown's Eco-Friendly Travel Set Includes Mini Soap Hearts
Eco-friendly and cruelty-free beauty brand Bloomtown assembled an Eco-Friendly Gift Set for Travelers that includes must-haves such as vegan lip balm, a roll-on perfume and a small jar of soap hearts.... [More]
Travel-Themed Hydrating Masks - Summer Fridays is a Newly Launched Blogger-Created Skincare Range
SCORE 5
This Year and Average 127 Clicks Pub: Mar 21, 18
Travel-Themed Hydrating Masks
Summer Fridays is a Newly Launched Blogger-Created Skincare Range
Beauty and lifestyle bloggers Marianna Hewitt and Lauren Gores Ireland came together to create Summer Fridays, a new skincare line that is aimed at giving one’s skin time to rest and restore... [More]
Frizz Control Hair Sheets - The Ouai's 'Anti-Frizz Hair Sheets' Tame and Smooth Static-Phone Hair
SCORE 4.5
This Year and Average 196 Clicks Pub: Dec 18, 17
Frizz Control Hair Sheets
The Ouai's 'Anti-Frizz Hair Sheets' Tame and Smooth Static-Phone Hair
To build upon its expansive range of hair care solutions, Ouai launched Anti-Frizz Hair Sheets, which promise to help control hair that is prone to static and flyaways, while also leaving it smooth... [More]
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