Upscale beauty brands create attractive, portable iterations of their offerings
Implications - Consumers today are putting greater emphasis on taking care of themselves, leading to a boom in the cosmetics and skincare industry. A concurrent shift, however, is that consumers are on-the-go and traveling more than ever before as well. Meeting these two changes in the middle are beauty and skincare products specifically formulated for travel that miniaturize themselves without sacrificing the design and luxury elements that consumers expect from this category. This reflects the ways in which convergence is being adopted to help meet increasing and sometimes conflicting consumer needs related to lifestyle.
Workshop Question - How is your brand adjusting its strategy to accommodate today's on-the-go consumer?