Category
Fashion
Scaled Restraint
Trend cluster
Category
Portable
Self-Care
Upscale beauty brands create attractive, portable iterations of their offerings.
3.8
Trend score
Trend
What is the Portable Self-Care trend?
Portable Self-Care: Consumers today are putting greater emphasis on taking care of themselves, leading to a boom in the cosmetics and skincare industry. A concurrent shift, however, is that consumers are on-the-go and traveling more than ever before as well. Meeting these two changes in the middle are beauty and skincare products specifically formulated for travel that miniaturize themselves without sacrificing the design and luxury elements that consumers expect from this category. This reflects the ways in which convergence is being adopted to help meet increasing and sometimes conflicting consumer needs related to lifestyle.
Trend themes
Themes within the Portable Self-Care trend
Three behaviours holding the trend together01
Portability
Upscale beauty brands are creating attractive, portable iterations of their products for consumers on-the-go, opening up opportunities for developing miniaturized and travel-friendly versions of existing products.
02
Single-Use
Eco-friendly beauty companies are developing single-use options for personal care products such as soap bars, opening up opportunities for developing more sustainable and eco-friendly packaging solutions for on-the-go products.
03
Blogger-Created
Beauty and lifestyle bloggers are creating new and innovative products designed to address specific skin issues, presenting opportunities for collaborating with prominent bloggers to develop skincare solutions and launch new brands.
Industry implications
What the Portable Self-Care trend means for industry
Where the trend changes the playbookFor
Cosmetics and Skincare
As consumer interest in personal care and self-care grows, opportunities arise for cosmetic and skincare companies to develop portable and personalized product lines to meet consumer needs while incorporating stylish and attractive design elements.
For
Eco-Friendly Packaging
On-the-go personal care products present opportunities to develop new eco-friendly packaging solutions that minimize waste and promote sustainability, from single-use packaging to refillable containers.
For
Blogger-Driven Innovation
Innovation in the beauty industry is being increasingly driven by prominent bloggers and influencers with large social media followings, leading to opportunities for collaboration on new products and brands designed to meet specific consumer needs and preferences.
Workshop question
How is your brand adjusting its strategy to accommodate today's on-the-go consumer?
Trend signals
Trend signals for Portable Self-Care
Trend score 3.8 out of 10, from popularity 67%, activity 40%, freshness 8%.
Popularity67%
Activity40%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Portable Self-Care trend
4 featured examples from Dec 19, 2017 to Mar 21, 2018CategoryFashion
Luxe Travel-Ready Skincare Trios
Caudalie's 'Ultimate Anti-Aging Trio' Works for All Skin Types
Innovation potential in creating skincare products that address specific skin concerns and offer convenient travel-friendly options.
CategoryWorld
Single-Use Travel Soaps
Bloomtown's Eco-Friendly Travel Set Includes Mini Soap Hearts
The beauty and cosmetics industry can explore the development of more eco-friendly and single-use products to cater to conscious consumers.
CategoryFashion
Travel-Themed Hydrating Masks
Summer Fridays is a Newly Launched Blogger-Created Skincare Range
Disruptive innovation opportunity: Introducing new skincare brands that cater to consumers seeking innovative and effective products.
CategoryFashion
Frizz Control Hair Sheets
The Ouai's 'Anti-Frizz Hair Sheets' Tame and Smooth Static-Phone Hair
The launch of Ouai's Anti-Frizz Hair Sheets introduces a new product category within the hair care industry, providing a disruptive innovation opportunity for product development…
