Upscale beauty brands create attractive, portable iterations of their offerings
Implications - Consumers today are putting greater emphasis on taking care of themselves, leading to a boom in the cosmetics and skincare industry. A concurrent shift, however, is that consumers are on-the-go and traveling more than ever before as well. Meeting these two changes in the middle are beauty and skincare products specifically formulated for travel that miniaturize themselves without sacrificing the design and luxury elements that consumers expect from this category. This reflects the ways in which convergence is being adopted to help meet increasing and sometimes conflicting consumer needs related to lifestyle.
Workshop Question - How is your brand adjusting its strategy to accommodate today's on-the-go consumer?
Trend Themes
1. Portability - Upscale beauty brands are creating attractive, portable iterations of their products for consumers on-the-go, opening up opportunities for developing miniaturized and travel-friendly versions of existing products.
2. Single-use - Eco-friendly beauty companies are developing single-use options for personal care products such as soap bars, opening up opportunities for developing more sustainable and eco-friendly packaging solutions for on-the-go products.
3. Blogger-created - Beauty and lifestyle bloggers are creating new and innovative products designed to address specific skin issues, presenting opportunities for collaborating with prominent bloggers to develop skincare solutions and launch new brands.
Industry Implications
1. Cosmetics and Skincare - As consumer interest in personal care and self-care grows, opportunities arise for cosmetic and skincare companies to develop portable and personalized product lines to meet consumer needs while incorporating stylish and attractive design elements.
2. Eco-friendly Packaging - On-the-go personal care products present opportunities to develop new eco-friendly packaging solutions that minimize waste and promote sustainability, from single-use packaging to refillable containers.
3. Blogger-driven Innovation - Innovation in the beauty industry is being increasingly driven by prominent bloggers and influencers with large social media followings, leading to opportunities for collaboration on new products and brands designed to meet specific consumer needs and preferences.
