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Brands offer makeup and hair care collections themed around cities
Implications - Brands in the cosmetic and care industries are putting out items that are inspired by various geographic locations around the world — namely large cities. These collections give consumers incentive to purchase them as a whole rather than purchase only some of the individual products they’re comprised of, and connects to consumers’ sense of aspiration. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
44,482 Total Clicks
Sep 16 - Aug 18
This Month and Warm
FashionHairCosmetics
Hair enhancement brands offer hair dry-speeding formulas instead of tools
Implications - Hair products are coming with innovative formulas in liquid or cream forms that actually speed up the natural or heat-initiated drying time of wet hair. More than simply offering consumers more healthy ways to style their tresses, this shift caters to the growing consumer segment in the beauty world that concerns itself more with self-care than with perfecting a polished, time-consuming day-to-day aesthetic. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
11,685 Total Clicks
Dec 17 - Jun 18
This Quarter and Mild
FashionHairCosmetics
The newly minted superfood becomes a mainstay hair and skincare ingredient
Implications - Newly hailed as a hair and skin "cure-all," Moringa oil has moved beyond the realm of obscure superfood to full-fledged skincare wonder status. The fast proliferation of Moringa-based cosmetics speaks to the desire for plant-based ingredients that cover as wide a range of topical benefits as possible as consumers look for products that do more for less amidst increasingly busy lifestyles. [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
24,459 Total Clicks
Aug 17 - May 18
This Quarter and Mild
FashionHairCosmetics
Micellar water is more frequently incorporated into hair products
Implications - The popularity of micellar water in skin care products has leaked over to the haircare world, with brands offering both wet and dry hair products that contain this oil and water-based ingredient. Adopting this star ingredient from an adjacent industry allows the hair care world to appeal to a range of consumers well-versed in micellar's benefits, with the added benefit of enhanced functionality in the products themselves. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
33,054 Total Clicks
Dec 17 - May 18
This Quarter and Warm
FashionHair
The 6 Patterns of Opportunity & Top 18 Megatrends
Milk-based hair care products become increasingly popularized
Implications - Milk-based, or seemingly milky, products designed for the hair are becoming increasingly popular as brands seek out ways to position their items ahead of their competition. The use of the term "milky" creates automatic associations with moisture, and caters to consumers seeking maximum effectiveness with minimal effort in their self-care efforts. [More]
SCORE 4.7
Popularity
Activity
Freshness
Megatrends
Patterns
16,020 Total Clicks
Dec 17 - Apr 18
This Year and Untested
FashionHairCosmetics
Temporary hair coloring changes from representing rebellion, to Instagram-worthy
Implications - Temporary hair tints are now coming in colors and formulations that directly appeal to Millennial and Gen Z aesthetic preferences. Once seen as juvenile, these products are being repositioned to focus on the experimental fashion scene that Instagram culture has pushed forward in recent years, fueled by and for younger demographics. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
136,369 Total Clicks
May 17 - Apr 18
This Year and Warm
FashionHairCosmetics
Cosmetic items for the hair and skin incorporate caviar as a star ingredient
Implications - The infusion of caviar into hair and skincare products is on the rise, with everything from serums to cleansers incorporating and highlighting the ingredient. The use of caviar automatically enhances the perceived quality of the product in question due to caviars luxury associations, appealing to consumers influenced by opulence in their purchase decisions. [More]
SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
80,730 Total Clicks
Nov 15 - Mar 18
This Year and Mild
FashionHairCosmetics
Trend Hunter Services
Marketable "superfood" ingredients are infused with hair care
Implications - Whether ingested or applied topically, products designed to enhance the health and appearance of hair are being infused with superfood ingredients. More than enhancing the quality of such products, the infusion of superfoods gives brands a point of distinction through which they can market their products to health and image-conscious consumers. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
133,407 Total Clicks
Nov 15 - Mar 18
This Year and Warm
FashionLifestyleHealthHair
The use of foam in beauty is more frequent and dynamic
Implications - Though foam has long been used in skin cleansing, the lightweight foam format is being applied in a variety of new, distinct ways. Whether offering sun protection or conditioning hair, the re-imagined uses of foam in the skin and hair care industries speak to the importance of novelty for consumers of beauty, which, from a brand perspective, is an effective marketing tool as it offers the illusion of enhanced function. [More]
SCORE 4.9
Popularity
Activity
Freshness
Megatrends
Patterns
39,593 Total Clicks
Apr 17 - Mar 18
This Year and Untested
FashionHairCosmetics
Beauty brands leverage prickly pear extract for its natural appeal
Implications - As natural beauty continues to impact the global beauty industry in innovation and mass appeal, beauty brands tap prickly pear extract for its wide range of cosmetic benefits. Loved for its naturally hydrating and anti-aging properties, prickly pear extract offers brands the dual benefit of acting as a star ingredient, and as an instant branding strategy. The dissemination of prickly pear into the beauty industry speaks to the continued commercial appeal of natural beauty products. [More]
SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
59,266 Total Clicks
Dec 16 - Jan 18
This Year and Mild
Pop CultureFashionEcoHairCosmetics