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Brands in a range of industries release ultra-specific monitoring tools
Implications - With the popularity of self-monitoring products related to everything from fitness to sleep quality has come a shift towards ultra-niche monitoring products. Tracking specific rituals that consumers partake in on a regular basis, these products are seamlessly integrated into consumers' lives, all with the promise of also enhancing them.

Homework Question - Conceptualize, within your brand's area of expertise, a monitoring tool that would empower your consumer and enhance their product experience. [More]

SCORE 8.8
Popularity
Activity
Freshness
Megatrends
Patterns
94,358 Total Clicks
Jun 17 - Nov 18
This Month and Hot
FashionHair
Hair products incorporate elements of heat to enhance efficacy
Implications - The incorporation of self-heating, or heat-reactive elements into haircare products is on the rise, offering consumers an enhanced incentive to purchase due to their relatively novel function. Such items enhance the perception of product efficacy, while also adding an extra sense-related element that caters to consumers concerned with product experiences.

Homework Question - Consider an extra element to your product/service that would enhance customers' experience with it. [More]

SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
70,547 Total Clicks
Apr 17 - Nov 18
This Month and Average
FashionHair
Brands conceptualize haircare products specifically for on-the-go care
Implications - Haircare brands are honing in on the busy professional by offering an increasingly diverse range of on-the-go hair styling products, outside of the booming demand for dry shampoo. With functions like on-the-go color touchups and hair-building, these items are able to cater to consumers who prioritize convenience.

Homework Question - Conceptualize a product/service within your brand's area of expertise that prioritizes on-the-go consumers, or those who value convenience. [More]

SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
20,001 Total Clicks
May 18 - Nov 18
This Quarter and Average
FashionHair
Dry shampoo diversifies in format due to market saturation
Implications - For those with dry hair that benefits from infrequent washing or are conscious of water consumption, dry shampoo serves as a convenient alternative to traditional cleansing methods. Today, the popularity of dry shampoo has resulted in some brands differentiating their offering by altering the texture and format of their offering. This shift suggests a heightened prioritization of novelty and differentiation for convenience-minded consumers

Homework Question - How important a priority is novelty in your industry? Has a prioritization of novelty ever initiated a disruption in your industry? [More]

SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
91,269 Total Clicks
Aug 15 - Nov 18
This Quarter and Average
FashionHairCosmetics
The 6 Patterns of Opportunity & Top 18 Megatrends
Brands market "treatments" as crucial additions to hair care routines
Implications - Hair care brands are using alternate language to provide seemingly "essential" products with similar functions to traditional shampoos and conditioners, but with labels associated with "treatments" rather than cleansing. This shift in marketing allows for these brands to add more of their products to consumers' daily routines, further entrenching brand loyalty as a result.

Homework Question - How could your brand use alternative labeling to expand its offerings? [More]

SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
48,187 Total Clicks
Feb 17 - Sep 18
This Year and Mild
FashionHairCosmetics
Charcoal-infused hair care becomes increasingly common
Implications - The beauty-related benefits of activated charcoal are well known by consumers prioritizing skincare, but a less known benefit is the ingredient’s ability to enhance the health of hair — a fact which hair care brands are now catching on to. These products cater to consumers who prioritize natural self-care.

Homework Question - How could your brand prioritize naturality? [More]

SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
41,890 Total Clicks
Aug 17 - Sep 18
This Year and Average
FashionHair
Hair care brands adopt anti-aging messaging for tresses
Implications - Brands that specialize in the process of maintaining healthy hair are now targeting customers concerned with aging, and the various impacts that can have on their tresses. Such branding targets the same concerns that most have regarding their hair – such as dryness and hair loss – but introduces it in a new way so as to be perceived as specialized for the demographic it's targeting.

Homework Question - How could your brand create the perception of specialization or personalization? [More]

SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
38,385 Total Clicks
Aug 17 - Aug 18
This Year and Warm
FashionHair
Trend Hunter Services
Brands offer makeup and hair care collections themed around cities
Implications - Brands in the cosmetic and care industries are putting out items that are inspired by various geographic locations around the world — namely large cities. These collections give consumers incentive to purchase them as a whole rather than purchase only some of the individual products they’re comprised of, and connects to consumers’ sense of aspiration.

Homework Question - How could your brand offer aspirational products to its consumer? [More]

SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
47,199 Total Clicks
Sep 16 - Aug 18
This Year and Warm
FashionHairCosmetics
Hair enhancement brands offer hair dry-speeding formulas instead of tools
Implications - Hair products are coming with innovative formulas in liquid or cream forms that actually speed up the natural or heat-initiated drying time of wet hair. More than simply offering consumers more healthy ways to style their tresses, this shift caters to the growing consumer segment in the beauty world that concerns itself more with self-care than with perfecting a polished, time-consuming day-to-day aesthetic.

Homework Question - How can your brand better reach emerging consumer habits or needs? [More]

SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
13,756 Total Clicks
Dec 17 - Jun 18
This Year and Mild
FashionHairCosmetics
The newly minted superfood becomes a mainstay hair and skincare ingredient
Implications - Newly hailed as a hair and skin "cure-all," Moringa oil has moved beyond the realm of obscure superfood to full-fledged skincare wonder status. The fast proliferation of Moringa-based cosmetics speaks to the desire for plant-based ingredients that cover as wide a range of topical benefits as possible as consumers look for products that do more for less amidst increasingly busy lifestyles.

Homework Question - How can you highlight the makeup of your product as meeting as many customer needs as possible? [More]

SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
28,845 Total Clicks
Aug 17 - May 18
This Year and Mild
FashionHairCosmetics