Newly Added
Category List
Full Index


The haircare industry adopts tech to customize the analysis of hair
Implications - Brands in the haircare industry are adopting smart technology to better analyze the hair of customers, whether in salons or in items designed for consumers to use at home. These products come as consumers increasingly prioritize tech-powered customization, which can avoid the bias of human involvement.

Homework Question - How could your brand use tech to enhance trust in its products/services? [More]

SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
52,664 Total Clicks
Jan 17 - May 19
This Month and Mild
TechFashionHair
Retro-inspired hair accessories re-emerge as definitive statement pieces
Implications - Sticking to fashion's current fascination with functionality, brands both large and small are looking to the '90s for hair accessory inspiration in the form of statement barrettes. A simple yet definitive statement accessory, this shift highlights the progression from that of whimsical origins to a place of utilitarianism, undoubtedly informed by the emergence of normcore over the last decade.

Homework Question - What nostalgic designs can you look to in order for inspirations that reflect the contemporary obsession with simplicity and functionality? [More]

SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
29,475 Total Clicks
Apr 19 - Apr 19
This Month and Warm
FashionHip FashionHair
The cannabis industry enters the hair care space
Implications - The next industry cannabis is entering is that of hair care, with the various properties of cannabis being incorporated into everything from brow gels to hair-strengthening supplements. These products come as consumers' interest in the benefits and potential applications of the medicinal and recreational plant grows.

Homework Question - How could your brand collaborate with brands in the growing cannabis space? [More]

SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
23,500 Total Clicks
Jun 18 - Apr 19
This Quarter and Average
FashionHair
Haircare ingredients come infused into everyday objects
Implications - Brands in the haircare industry are incorporating beneficial ingredients into products like gloves and caps, so that consumers are able to multitask as they prepare for their day. The shift comes as consumers seek to streamline various rituals for the sake of convenience, while still gaining the benefits they're seeking.

Homework Question - How could your brand streamline the process of using its product/service? [More]

SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
19,151 Total Clicks
Apr 18 - Mar 19
This Quarter and Average
FashionHair
The 6 Patterns of Opportunity & Top 18 Megatrends
Brands well beyond fashion release plus-size specific items
Implications - Speaking to the positive response to more inclusively designed products, brands in industries beyond fashion are debuting plus-size-specific offerings. Though the plus-size market is still underserved for the most part, this shift toward greater inclusivity is indicative of a more thoughtful approach to product design.

Homework Question - What's a demographic your brand is overlooking? What's an approach you could use to begin to reach that group? [More]

SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
69,171 Total Clicks
Apr 17 - Mar 19
This Quarter and Average
FashionLifestyleLifeJewelryHair
Beauty brands incorporate heated functions into traditional tools
Implications - The incorporation of heat to enhance the functions of traditional tools like razors and flat hairbrushes is on the rise. These products come as consumers increasingly expect multifunctionality in the products they choose to purchase, particularly those that are considered to be long-term investment pieces.

Homework Question - How could your brand enhance the multifunctionality of its product/service? [More]

SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
70,714 Total Clicks
Mar 17 - Feb 19
This Year and Warm
FashionHair
Brands in a range of industries release ultra-specific monitoring tools
Implications - With the popularity of self-monitoring products related to everything from fitness to sleep quality has come a shift towards ultra-niche monitoring products. Tracking specific rituals that consumers partake in on a regular basis, these products are seamlessly integrated into consumers' lives, all with the promise of also enhancing them.

Homework Question - Conceptualize, within your brand's area of expertise, a monitoring tool that would empower your consumer and enhance their product experience. [More]

SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
102,304 Total Clicks
Jun 17 - Nov 18
This Year and Hot
FashionHair
Trend Hunter Services
Hair products incorporate elements of heat to enhance efficacy
Implications - The incorporation of self-heating, or heat-reactive elements into haircare products is on the rise, offering consumers an enhanced incentive to purchase due to their relatively novel function. Such items enhance the perception of product efficacy, while also adding an extra sense-related element that caters to consumers concerned with product experiences.

Homework Question - Consider an extra element to your product/service that would enhance customers' experience with it. [More]

SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
78,627 Total Clicks
Apr 17 - Nov 18
This Year and Average
FashionHair
Brands conceptualize haircare products specifically for on-the-go care
Implications - Haircare brands are honing in on the busy professional by offering an increasingly diverse range of on-the-go hair styling products, outside of the booming demand for dry shampoo. With functions like on-the-go color touchups and hair-building, these items are able to cater to consumers who prioritize convenience.

Homework Question - Conceptualize a product/service within your brand's area of expertise that prioritizes on-the-go consumers, or those who value convenience. [More]

SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
27,396 Total Clicks
May 18 - Nov 18
This Year and Average
FashionHair
Dry shampoo diversifies in format due to market saturation
Implications - For those with dry hair that benefits from infrequent washing or are conscious of water consumption, dry shampoo serves as a convenient alternative to traditional cleansing methods. Today, the popularity of dry shampoo has resulted in some brands differentiating their offering by altering the texture and format of their offering. This shift suggests a heightened prioritization of novelty and differentiation for convenience-minded consumers

Homework Question - How important a priority is novelty in your industry? Has a prioritization of novelty ever initiated a disruption in your industry? [More]

SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
95,458 Total Clicks
Aug 15 - Mar 19
This Quarter and Warm
FashionHairCosmetics