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Milk-based hair care products become increasingly popularized
Implications - Milk-based, or seemingly milky, products designed for the hair are becoming increasingly popular as brands seek out ways to position their items ahead of their competition. The use of the term "milky" creates automatic associations with moisture, and caters to consumers seeking maximum effectiveness with minimal effort in their self-care efforts. [More]
SCORE 5.2
Popularity
Activity
Freshness
Megatrends
Patterns
13,675 Total Clicks
Dec 17 - Apr 18
This Quarter and Mild
FashionHairCosmetics
Temporary hair coloring changes from representing rebellion, to Instagram-worthy
Implications - Temporary hair tints are now coming in colors and formulations that directly appeal to Millennial and Gen Z aesthetic preferences. Once seen as juvenile, these products are being repositioned to focus on the experimental fashion scene that Instagram culture has pushed forward in recent years, fueled by and for younger demographics. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
128,568 Total Clicks
May 17 - Apr 18
This Quarter and Warm
FashionHairCosmetics
Cosmetic items for the hair and skin incorporate caviar as a star ingredient
Implications - The infusion of caviar into hair and skincare products is on the rise, with everything from serums to cleansers incorporating and highlighting the ingredient. The use of caviar automatically enhances the perceived quality of the product in question due to caviars luxury associations, appealing to consumers influenced by opulence in their purchase decisions. [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
78,785 Total Clicks
Nov 15 - Mar 18
This Quarter and Mild
FashionHairCosmetics
Marketable "superfood" ingredients are infused with hair care
Implications - Whether ingested or applied topically, products designed to enhance the health and appearance of hair are being infused with superfood ingredients. More than enhancing the quality of such products, the infusion of superfoods gives brands a point of distinction through which they can market their products to health and image-conscious consumers. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
128,549 Total Clicks
Nov 15 - Mar 18
This Quarter and Warm
FashionLifestyleHealthHair
The 6 Patterns of Opportunity & Top 18 Megatrends
The use of foam in beauty is more frequent and dynamic
Implications - Though foam has long been used in skin cleansing, the lightweight foam format is being applied in a variety of new, distinct ways. Whether offering sun protection or conditioning hair, the re-imagined uses of foam in the skin and hair care industries speak to the importance of novelty for consumers of beauty, which, from a brand perspective, is an effective marketing tool as it offers the illusion of enhanced function. [More]
SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
35,484 Total Clicks
Apr 17 - Mar 18
This Quarter and Untested
FashionHairCosmetics
Beauty brands leverage prickly pear extract for its natural appeal
Implications - As natural beauty continues to impact the global beauty industry in innovation and mass appeal, beauty brands tap prickly pear extract for its wide range of cosmetic benefits. Loved for its naturally hydrating and anti-aging properties, prickly pear extract offers brands the dual benefit of acting as a star ingredient, and as an instant branding strategy. The dissemination of prickly pear into the beauty industry speaks to the continued commercial appeal of natural beauty products. [More]
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
56,771 Total Clicks
Dec 16 - Jan 18
This Year and Mild
Pop CultureFashionEcoHairCosmetics
Hair thinning is de-stigmatized for the female consumer
Implications - Already a touchy topic among male consumers, hair loss is a common issue for both genders,with brands often avoiding the topic altogether for female consumers. A recent shift can be observed however, with brands using careful language and marketing to create that safe space for consumers of all genders to seek the help they need. This signifies a greater transition in terms of consumers' openness and the backlash of the "aspirational lifestyle" as pushed by social media. [More]
SCORE 4.1
Popularity
Activity
Freshness
Megatrends
Patterns
228,998 Total Clicks
Aug 13 - Aug 16
Mild
FashionHair
Trend Hunter Services
Statement headbands tie into the desire for individualism
Implications - Though individualism and self expression have always been at the root of fashion, digital-age consumers are much more conscious of their aesthetic as part of their "personal brand." This makes it more difficult to stand out among the crowd, calling for more flamboyant approaches to style. Statement headbands are a key example of this, as consumers trade in the previously put-together accessory for more avant-garde versions. [More]
SCORE 4.8
Popularity
Activity
Freshness
Megatrends
Patterns
270,924 Total Clicks
Mar 15 - Oct 16
Warm
FashionHair
The hair and beauty industries innovate through tech and science
Implications - The hair and beauty industries are lucrative and persistent, prompting those within seemingly unrelated industries, such as tech and science, to get involved in innovation in this space. As a result, consumers can enjoy much more accurate, streamlined approaches to self care than in the past. This is mutually beneficial to the industry at large, and consumers who are seeking ways to more carefully curate a personal aesthetic. [More]
SCORE 3.9
Popularity
Activity
Freshness
Megatrends
Patterns
127,615 Total Clicks
Jun 15 - Aug 16
Mild
TechFashionHairCosmetics
As consumer lifestyle become more hectic, haircare becomes portable
Implications - It's often said that the haircare and cosmetics industries would flourish during economic downturn because personal presentation is a necessity. This remains true in the face of today's high-paced society, as consumers continue to prioritize appearance despite tight timelines. As a result, convenience has become a necessity in the world of hair tools. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
210,600 Total Clicks
Apr 15 - Aug 16
Warm
FashionHair