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Brands market "treatments" as crucial additions to hair care routines
Implications - Hair care brands are using alternate language to provide seemingly "essential" products with similar functions to traditional shampoos and conditioners, but with labels associated with "treatments" rather than cleansing. This shift in marketing allows for these brands to add more of their products to consumers' daily routines, further entrenching brand loyalty as a result. [More]
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
46,548 Total Clicks
Feb 17 - Sep 18
This Quarter and Mild
FashionHairCosmetics
Charcoal-infused hair care becomes increasingly common
Implications - The beauty-related benefits of activated charcoal are well known by consumers prioritizing skincare, but a less known benefit is the ingredient’s ability to enhance the health of hair — a fact which hair care brands are now catching on to. These products cater to consumers who prioritize natural self-care. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
40,667 Total Clicks
Aug 17 - Sep 18
This Quarter and Average
FashionHair
Hair care brands adopt anti-aging messaging for tresses
Implications - Brands that specialize in the process of maintaining healthy hair are now targeting customers concerned with aging, and the various impacts that can have on their tresses. Such branding targets the same concerns that most have regarding their hair – such as dryness and hair loss – but introduces it in a new way so as to be perceived as specialized for the demographic it's targeting. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
36,520 Total Clicks
Aug 17 - Aug 18
This Quarter and Warm
FashionHair
Brands offer makeup and hair care collections themed around cities
Implications - Brands in the cosmetic and care industries are putting out items that are inspired by various geographic locations around the world — namely large cities. These collections give consumers incentive to purchase them as a whole rather than purchase only some of the individual products they’re comprised of, and connects to consumers’ sense of aspiration. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
45,545 Total Clicks
Sep 16 - Aug 18
This Quarter and Warm
FashionHairCosmetics
The 6 Patterns of Opportunity & Top 18 Megatrends
Hair enhancement brands offer hair dry-speeding formulas instead of tools
Implications - Hair products are coming with innovative formulas in liquid or cream forms that actually speed up the natural or heat-initiated drying time of wet hair. More than simply offering consumers more healthy ways to style their tresses, this shift caters to the growing consumer segment in the beauty world that concerns itself more with self-care than with perfecting a polished, time-consuming day-to-day aesthetic. [More]
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
12,753 Total Clicks
Dec 17 - Jun 18
This Year and Mild
FashionHairCosmetics
The newly minted superfood becomes a mainstay hair and skincare ingredient
Implications - Newly hailed as a hair and skin "cure-all," Moringa oil has moved beyond the realm of obscure superfood to full-fledged skincare wonder status. The fast proliferation of Moringa-based cosmetics speaks to the desire for plant-based ingredients that cover as wide a range of topical benefits as possible as consumers look for products that do more for less amidst increasingly busy lifestyles. [More]
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
26,912 Total Clicks
Aug 17 - May 18
This Year and Mild
FashionHairCosmetics
Micellar water is more frequently incorporated into hair products
Implications - The popularity of micellar water in skin care products has leaked over to the haircare world, with brands offering both wet and dry hair products that contain this oil and water-based ingredient. Adopting this star ingredient from an adjacent industry allows the hair care world to appeal to a range of consumers well-versed in micellar's benefits, with the added benefit of enhanced functionality in the products themselves. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
35,219 Total Clicks
Dec 17 - May 18
This Year and Warm
FashionHair
Trend Hunter Services
Milk-based hair care products become increasingly popularized
Implications - Milk-based, or seemingly milky, products designed for the hair are becoming increasingly popular as brands seek out ways to position their items ahead of their competition. The use of the term "milky" creates automatic associations with moisture, and caters to consumers seeking maximum effectiveness with minimal effort in their self-care efforts. [More]
SCORE 4.4
Popularity
Activity
Freshness
Megatrends
Patterns
17,794 Total Clicks
Dec 17 - Apr 18
This Year and Untested
FashionHairCosmetics
Temporary hair coloring changes from representing rebellion, to Instagram-worthy
Implications - Temporary hair tints are now coming in colors and formulations that directly appeal to Millennial and Gen Z aesthetic preferences. Once seen as juvenile, these products are being repositioned to focus on the experimental fashion scene that Instagram culture has pushed forward in recent years, fueled by and for younger demographics. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
139,886 Total Clicks
May 17 - Apr 18
This Year and Warm
FashionHairCosmetics
Cosmetic items for the hair and skin incorporate caviar as a star ingredient
Implications - The infusion of caviar into hair and skincare products is on the rise, with everything from serums to cleansers incorporating and highlighting the ingredient. The use of caviar automatically enhances the perceived quality of the product in question due to caviars luxury associations, appealing to consumers influenced by opulence in their purchase decisions. [More]
SCORE 5.2
Popularity
Activity
Freshness
Megatrends
Patterns
81,986 Total Clicks
Nov 15 - Mar 18
This Year and Mild
FashionHairCosmetics