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Hair thinning is de-stigmatized for the female consumer
Implications - Already a touchy topic among male consumers, hair loss is a common issue for both genders,with brands often avoiding the topic altogether for female consumers. A recent shift can be observed however, with brands using careful language and marketing to create that safe space for consumers of all genders to seek the help they need. This signifies a greater transition in terms of consumers' openness and the backlash of the "aspirational lifestyle" as pushed by social media. [More]
SCORE 4.6
Popularity
Activity
Freshness
Megatrends
Patterns
222,951 Total Clicks
Aug 13 - Aug 16
Mild
FashionHair
Statement headbands tie into the desire for individualism
Implications - Though individualism and self expression have always been at the root of fashion, digital-age consumers are much more conscious of their aesthetic as part of their "personal brand." This makes it more difficult to stand out among the crowd, calling for more flamboyant approaches to style. Statement headbands are a key example of this, as consumers trade in the previously put-together accessory for more avant-garde versions. [More]
SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
261,482 Total Clicks
Mar 15 - Oct 16
Warm
FashionHair
The hair and beauty industries innovate through tech and science
Implications - The hair and beauty industries are lucrative and persistent, prompting those within seemingly unrelated industries, such as tech and science, to get involved in innovation in this space. As a result, consumers can enjoy much more accurate, streamlined approaches to self care than in the past. This is mutually beneficial to the industry at large, and consumers who are seeking ways to more carefully curate a personal aesthetic. [More]
SCORE 4.3
Popularity
Activity
Freshness
Megatrends
Patterns
123,633 Total Clicks
Jun 15 - Aug 16
Mild
TechFashionHairCosmetics
As consumer lifestyle become more hectic, haircare becomes portable
Implications - It's often said that the haircare and cosmetics industries would flourish during economic downturn because personal presentation is a necessity. This remains true in the face of today's high-paced society, as consumers continue to prioritize appearance despite tight timelines. As a result, convenience has become a necessity in the world of hair tools. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
198,838 Total Clicks
Apr 15 - Aug 16
Warm
FashionHair
The 6 Patterns of Opportunity & Top 18 Megatrends
Water-free skincare regimens become increasingly convenient
Implications - As consumers progressively educate themselves on global issues and environmental concerns, they begin to seek products that allow them to contribute to the conservation of water, which has the triple benefit of conserving money and time. Beauty and skincare products that offer quick hygiene solutions without the use of water are increasingly gaining popularity as they promote the protection of a precious resource while being adaptively convenient for on-the-go consumers. [More]
SCORE 4.2
Popularity
Activity
Freshness
Megatrends
Patterns
81,430 Total Clicks
Aug 15 - Aug 16
Mild
FashionEcoHairCosmetics
Men search for hair styles and products that increase volume
Implications - Though historically an underserved market, men's haircare and grooming is now a rapidly growing category ripe with potential. Following the natural progression of the celebrity-sanctioned "man bun" trend, which called for length, men are now in search of increased volume. As self-care and personal grooming continues to become more prevalent among men, they will also increase their desire to experiment with aesthetics and products. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
254,324 Total Clicks
Jan 15 - Mar 16
Warm
FashionHairFashion for Men
Consumers celebrate and enhance signs of aging
Implications - Rather than being rejected, traditional signs of aging are now being celebrated by mainstream media. As a result, older consumers are gravitating to products that help enhance -- not hide -- features like graying hair. This shift does not suggest that consumers are less attached to maintaining youth, but that they are more relaxed, and positive, in their approach to aging. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
164,932 Total Clicks
Jan 14 - Mar 16
Warm
FashionHairCosmetics
Trend Hunter Services
Consumers search for ways to personalize their grooming routines
Implications - The health and wellness movement has resulted in consumers who are both well-informed and committed to practicing self-care. More specifically, these consumers are searching for beauty and hair products tailored to the conditions of their particular lifestyle and environment. This shift indicates the importance of consumers' personal preferences when making purchasing decisions. [More]
SCORE 4.9
Popularity
Activity
Freshness
Megatrends
Patterns
79,376 Total Clicks
Nov 15 - Jul 16
Average
FashionLifestyleLifeHairCosmetics
Brands develop styling products that also promote hair health
Implications - As consumers grow concerned about the long-term effects of each product in their beauty regimen, many individuals are turning to preventative styling products that serve to change the texture of one's hair as well as provide anti-aging benefits. Such multifaceted products act as both short-term hair styling tools as well as long-term investments in hair health. This progression toward proactive styling products speaks to the overall pattern of consumers fixating on both the formula and inevitable long-term effects of beauty maintenance on the body. [More]
SCORE 4.8
Popularity
Activity
Freshness
Megatrends
Patterns
226,908 Total Clicks
Jul 15 - Jul 16
Average
FashionHairCosmetics
Beauty pop-up shops offer cosmetics products in a more accessible form
Implications - With an onslaught of new products released each year, the beauty industry can seem over-whelming to first-time consumers. As a result, many brands are opening pop-up shops offering sample products and services. This approach pairs a "try-before-you-buy" ethos with a customized experience, ultimately enticing consumers who are interested yet reluctant to commit. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
223,635 Total Clicks
Jul 15 - Jun 17
This Year and Hot
FashionBusinessHairCosmeticsRetail