The Avon x CHI Essentials Revive Keratin + Bonding Collection includes a three-piece, color-safe collection with a shampoo, a conditioner and an oil serum to repair protein bonds. A naturally derived plant-based bonding agent is at the core of the collection and it deeply penetrates the hair follicle to repair damaged bonds.
From chemical treatments to environmental factors, there are a variety of factors that cause damage to hair every single day. To address dryness and repair brittleness, bond-repairing products are essential. This hard-working product trio also contains keratin to improve the elasticity of the hair, and all the while, treated hair becomes softer, glossier and better hydrated.
This co-branded hair care collection gently nourishes and provides protection against damage, split ends and frizziness.
Why This Trend Is Growing
- Plant-based Bonding Agents
- Innovative haircare collaborations featuring naturally derived plant-based bonding agents can disrupt the hair care industry by addressing a growing need for hair bond repair products.
- Bond-repairing Haircare
- The trend towards bond-repairing haircare can create opportunities for hair care companies to develop innovative products that address common hair damage caused by various external factors.
- Co-branded Haircare Collections
- Co-branded hair care collections can offer brands the chance to enhance their product line and garner new consumers from partnering with complementary companies.
Industries Being Reshaped
- Haircare
- The hair care industry can benefit from using naturally derived plant-based bonding agents to create innovative products that repair damaged hair bonds and protect against common haircare problems.
- Cosmetics
- Cosmetics companies can expand their product lines and develop complementary products by collaborating with hair care companies to create co-branded hair care collections.
- Beauty
- Beauty retailers can introduce innovative bond-repairing hair care products to their consumers and capitalize on the growing trend in the hair care industry towards sulfate-free and sustainably sourced ingredients.
