Avon x CHI Features a Naturally Derived Plant-Based Bonding Agent
Laura McQuarrie — August 5, 2022 — Fashion
The Avon x CHI Essentials Revive Keratin + Bonding Collection includes a three-piece, color-safe collection with a shampoo, a conditioner and an oil serum to repair protein bonds. A naturally derived plant-based bonding agent is at the core of the collection and it deeply penetrates the hair follicle to repair damaged bonds.
From chemical treatments to environmental factors, there are a variety of factors that cause damage to hair every single day. To address dryness and repair brittleness, bond-repairing products are essential. This hard-working product trio also contains keratin to improve the elasticity of the hair, and all the while, treated hair becomes softer, glossier and better hydrated.
This co-branded hair care collection gently nourishes and provides protection against damage, split ends and frizziness.
From chemical treatments to environmental factors, there are a variety of factors that cause damage to hair every single day. To address dryness and repair brittleness, bond-repairing products are essential. This hard-working product trio also contains keratin to improve the elasticity of the hair, and all the while, treated hair becomes softer, glossier and better hydrated.
This co-branded hair care collection gently nourishes and provides protection against damage, split ends and frizziness.
Trend Themes
1. Plant-based Bonding Agents - Innovative haircare collaborations featuring naturally derived plant-based bonding agents can disrupt the hair care industry by addressing a growing need for hair bond repair products.
2. Bond-repairing Haircare - The trend towards bond-repairing haircare can create opportunities for hair care companies to develop innovative products that address common hair damage caused by various external factors.
3. Co-branded Haircare Collections - Co-branded hair care collections can offer brands the chance to enhance their product line and garner new consumers from partnering with complementary companies.
Industry Implications
1. Haircare - The hair care industry can benefit from using naturally derived plant-based bonding agents to create innovative products that repair damaged hair bonds and protect against common haircare problems.
2. Cosmetics - Cosmetics companies can expand their product lines and develop complementary products by collaborating with hair care companies to create co-branded hair care collections.
3. Beauty - Beauty retailers can introduce innovative bond-repairing hair care products to their consumers and capitalize on the growing trend in the hair care industry towards sulfate-free and sustainably sourced ingredients.
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