Hair care brands are highlighting peptides in their products
Trend - The growing popularity of peptides in skincare has given inspiration to hair care brands. Known to plump and hydrate hair strands, peptides in hair products help strengthen and add volume to the hair.
Insight - The average consumer of cosmetic products is highly educated in the space, thanks to resources they have available online, and the still-growing popularity of the industry. These knowledgeable consumers look more to ingredients than they do brands' claims, and turn to brands that incorporate and highlight ingredients that consumers' know will be useful for them.
Insight - The average consumer of cosmetic products is highly educated in the space, thanks to resources they have available online, and the still-growing popularity of the industry. These knowledgeable consumers look more to ingredients than they do brands' claims, and turn to brands that incorporate and highlight ingredients that consumers' know will be useful for them.
Workshop Question - How is your brand catering to the educated consumer?
Trend Themes
1. Peptide Hair Products - Hair care brands are highlighting peptides in their products to strengthen and add volume to the hair.
2. Performance Biotech Haircare - High-performance biotech hair care brands like K18 are using clinically proven peptides to rapidly reverse hair damage.
3. Natural Hair Treatment Serums - Natural hair care brands like Arey are launching proactive serums made with clean ingredients, including clinically effective peptides, to reverse the greying process and promote healthier hair.
Industry Implications
1. Personal Care - Companies manufacturing hair care products can consider incorporating peptides in their product formulations.
2. Beauty and Cosmetics Retail - Retailers and online beauty and cosmetics stores can focus on offering peptide-based hair care products to cater to the growing demand for natural and performance-based solutions.
3. Health and Wellness - The use of clinically proven peptides in haircare products presents an excellent opportunity for the health and wellness industry to offer innovative solutions to promote hair health.
