Category
Fashion
Small Luxuries
Trend cluster
Category
Peptide
Hair
Hair care brands are highlighting peptides in their products.
5.9
Trend score
What's Happening
What is the Peptide Hair trend?
Peptide Hair: The growing popularity of peptides in skincare has given inspiration to hair care brands. Known to plump and hydrate hair strands, peptides in hair products help strengthen and add volume to the hair.
Insight
The consumer insight behind the Peptide Hair trend
The average consumer of cosmetic products is highly educated in the space, thanks to resources they have available online, and the still-growing popularity of the industry. These knowledgeable consumers look more to ingredients than they do brands' claims, and turn to brands that incorporate and highlight ingredients that consumers' know will be useful for them.
Trend themes
Themes within the Peptide Hair trend
Three behaviours holding the trend together01
Peptide Hair Products
Hair care brands are highlighting peptides in their products to strengthen and add volume to the hair.
02
Performance Biotech Haircare
High-performance biotech hair care brands like K18 are using clinically proven peptides to rapidly reverse hair damage.
03
Natural Hair Treatment Serums
Natural hair care brands like Arey are launching proactive serums made with clean ingredients, including clinically effective peptides, to reverse the greying process and promote healthier hair.
Industry implications
What the Peptide Hair trend means for industry
Where the trend changes the playbookFor
Personal Care
Companies manufacturing hair care products can consider incorporating peptides in their product formulations.
For
Beauty and Cosmetics Retail
Retailers and online beauty and cosmetics stores can focus on offering peptide-based hair care products to cater to the growing demand for natural and performance-based solutions.
For
Health and Wellness
The use of clinically proven peptides in haircare products presents an excellent opportunity for the health and wellness industry to offer innovative solutions to promote hair health.
Workshop question
How is your brand catering to the educated consumer?
Trend signals
Trend signals for Peptide Hair
Trend score 5.9 out of 10, from popularity 84%, activity 70%, freshness 24%.
Popularity84%
Activity70%
Freshness24%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Peptide Hair trend
9 featured examples from Aug 15, 2021 to May 17, 2024CategoryFashion
Rapid Repair Haircare
The Dove Bond Strength Serum Mask Offers 10 Benefits in a Minute
The haircare industry is continuously evolving with the development of novel formulas aimed at repairing and strengthening hair from within.
CategoryFashion
Peptide-Infused Haircare
V&Co. Beauty Makes Affordable, Clean Targeted Shampoos & Conditioners
The beauty and personal care industry is adapting by incorporating hero skincare ingredients into haircare products, driving the skinification of haircare trend.
CategoryFashion
Kintsugi-Inspired Hair Serums
shu uemura's Ultimate Reset Overnight Care Serum Repairs Damage
The luxury haircare industry stands to benefit from innovative products like shu uemura's Ultimate Reset Overnight Care Serum that offer high-performance solutions for damaged hai…
CategoryFashion
Concentrated Leave-On Hair Serums
Briogeo's Destined for Density™ Peptide Hair Serum is Powerful
The beauty industry can capitalize on consumer demand for hair growth and volumizing products through concentrated leave-on hair serums like Briogeo's Destined for Density™ Peptid…
CategoryFashion
Leave-On Hair Serums
Briogeo's Destined for Density™ Peptide Hair Serum Enhances Density
The haircare industry can explore the potential of leave-on hair serums to address concerns related to hair density and thinning.
CategoryFashion
Natural Hair Color-Preserving Serums
Arey is Launching its To The Root Grey Hair-Reversing Serum
The beauty industry, and specifically haircare, has already seen an increase in demand for anti-aging products, providing a prime opportunity for brands to innovate with new formu…
CategoryFashion
Transforming Haircare Sets
Living Proof’s Fuller, Thicker Hair Transformation Set Boasts Benefits
Collaborating with scientists and dermatologists to produce hair growth solutions and haircare sets with innovative ingredients.
CategoryFashion
Performance Biotech Haircare
K18's Scientific Approach to Haircare Rapidly Reverses Damage
There is an opportunity for beauty and personal care companies to develop and market science-based haircare products that improve the health of hair using biotechnology and comput…
CategoryFashion
Powerful Peptide-Powered Repair Serums
Schwarzkopf's BC BONACURE Boasts a Multi-Functional Serum
Developing new hair care products that feature advanced hair repair and protection technologies to meet consumer needs.
