Category
Lifestyle
Assisted Choices
Trend cluster
Category
Juiced
Subscription
Consumers can now subscribe to juices and smoothie boxes.
5.0
Trend score
Trend
What is the Juiced Subscription trend?
Juiced Subscription: Subscription boxes are now offering juice and smoothie collections for health-conscious consumers to enjoy. This shift caters to consumers seeking to achieve wellness without having to do too much of their own research, and has the added benefit of customization that aligns with consumers' health and routine-related needs and preferences.
Trend themes
Themes within the Juiced Subscription trend
Three behaviours holding the trend together01
Subscription-based Health Foods/Wellsness
Companies are offering subscription services to healthy/organic food and beverages
02
Customized/Personalized Health Foods/Drinks
Companies are offering personalized healthy/organic food and beverage options to consumers
03
Charitable Health Foods/Drinks
Companies are offering health foods and drinks with proceeds going towards charity
Industry implications
What the Juiced Subscription trend means for industry
Where the trend changes the playbookFor
Subscription Services
Companies offering subscription-based products and services for consumers
For
Personalized Nutrition
Companies offering personalized health and wellness options to consumers
For
Socially-Conscious Companies
Companies that prioritize giving to charity and ethical treatment of people
Workshop question
How can your brand better adapt to consumers personal routines?
Trend signals
Trend signals for Juiced Subscription
Trend score 5.0 out of 10, from popularity 75%, activity 68%, freshness 8%.
Popularity75%
Activity68%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Juiced Subscription trend
4 featured examples from Dec 6, 2016 to Mar 21, 2017CategoryLifestyle
Fiber-Infused Chia Juices
This Juice Subscription Service Offers Dynamic Ingredients
Opportunity to introduce fiber-infused juices as a new and healthier category within the beverage market.
CategoryLifestyle
Customizable Fresh Juice Subscriptions
This Juice Delivery Service Helps to Enhance Health Goals
The health and wellness industry presents an opportunity for companies to create customizable beverage options that cater to consumers looking to enhance their healthy lifestyles.
CategoryLifestyle
Pre-Portioned Smoothie Subscriptions
Green Blender Eases the Process of Healthy Eating in the Home
Exploring opportunities to offer pre-portioned meal options that cater to health-conscious consumers.
CategoryLifestyle
Charitable Smoothie Subscriptions
Freshstax Offers Prepped Foods for Health Conscious Consumers
Disruptive innovation opportunities include creating new product lines of subscription-based nutritious food and drink options.
