Hyper-Personalized Matchmaking

Algorithms and AI technology guide users to their best match

Implications - While the proliferation of platforms like Tinder has contributed to more convenient, fast-paced methods of finding love, consumers are craving more, and as a result, personalized methods are emerging. From AI algorithms to DNA testing techniques, these solutions give users the chance to customize their matchmaking process, ensuring the results are more tailored to their individual, inherent needs. Showcasing the type of effort and lengths consumers are going to find their match, these examples also reflect a growing desire for customization in every single facet of their life.
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41,086 Total Clicks
Dec 17 - Mar 18
This Year and Mild
TechMobileLifestyleRomance
Featured Examples
Scent-Driven Matchmaking Campaigns - Match's 'Eau.M.G' Shares a Prospective Partner's Scent
SCORE 6.9
This Year and Warm 731 Clicks Pub: Feb 1, 18
Scent-Driven Matchmaking Campaigns
Match's 'Eau.M.G' Shares a Prospective Partner's Scent
For Valentine’s Day this year, online dating service Match will be helping women to find a date in an unusual way—through sharing the essence of a prospective partner’s scent. ‘... [More]
AI Dating App Updates - Tinder Has Introduced the 'Super Likeable' Feature to Boost Matches
SCORE 3.7
This Year and Mild 247 Clicks Pub: Dec 4, 17
AI Dating App Updates
Tinder Has Introduced the 'Super Likeable' Feature to Boost Matches
The ‘Super Likeable’ feature has been introduced on Tinder for users in New York City and Los Angeles as a new functionality that will help to increase the chances of you finding your... [More]
Voice-Based Dating Apps - The Waving Dating App Lets Users Upload Voice Memos Instead of Selfies
SCORE 5.4
This Year and Warm 141 Clicks Pub: Mar 21, 18
Voice-Based Dating Apps
The Waving Dating App Lets Users Upload Voice Memos Instead of Selfies
While convenient, dating apps are often criticized for enabling individuals to focus on the physical attributes of a potential mate, rather than their personality, so the waving dating app has... [More]
Genetic Dating Apps - The Pheramor App Includes DNA in Its Matching Algorithm
SCORE 5.7
This Year and Warm 173 Clicks Pub: Mar 1, 18
Genetic Dating Apps
The Pheramor App Includes DNA in Its Matching Algorithm
Dating apps use the power of algorithms to combine images and personality, helping users to find their perfect matches, but a new dating app called Pheramor is adding a third factor onto that double... [More]
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