Category
Tech
Adaptive Handsets
Trend cluster
Category
Hyper-Personalized
Matchmaking
Algorithms and AI technology guide users to their best match.
3.1
Trend score
Trend
What is the Hyper-Personalized Matchmaking trend?
Hyper-Personalized Matchmaking: While the proliferation of platforms like Tinder has contributed to more convenient, fast-paced methods of finding love, consumers are craving more, and as a result, personalized methods are emerging. From AI algorithms to DNA testing techniques, these solutions give users the chance to customize their matchmaking process, ensuring the results are more tailored to their individual, inherent needs. Showcasing the type of effort and lengths consumers are going to find their match, these examples also reflect a growing desire for customization in every single facet of their life.
Trend themes
Themes within the Hyper-Personalized Matchmaking trend
4 behaviours holding the trend together01
Hyper-Personalized Matchmaking
Consumers are craving more, and personalized methods are emerging by using AI algorithms, DNA testing techniques, etc.
02
AI-powered matchmaking
As Tinder introduces AI-powered 'Super Likes,' businesses can offer a more tailored experience.
03
Genetic compatibility-based matchmaking
Dating apps like Pheramor are adding a third factor to their double helix algorithm by using the science of pheromones and genetic variability that leads to an increased likelihood of attraction.
04
Voice-based dating
Platforms like Waving are adopting a new model, where users upload voice recordings instead of photos to help foster a deeper sense of connection.
Industry implications
What the Hyper-Personalized Matchmaking trend means for industry
Where the trend changes the playbookFor
Online dating services
The online dating industry is rapidly evolving, with more and more businesses leveraging technology to provide personalized matchmaking services.
For
Genetic testing industry
As more dating apps incorporate DNA testing into their matching algorithms, this creates opportunities for companies in the genetic testing industry.
For
Voice recognition technology
The development of voice recognition technology creates opportunities for businesses to provide more personalized and immersive experiences to their customers.
Workshop question
How could you potentially hyper-personalize your product or service offerings to create a more memorable experience for your consumer?
Trend signals
Trend signals for Hyper-Personalized Matchmaking
Trend score 3.1 out of 10, from popularity 48%, activity 39%, freshness 8%.
Popularity48%
Activity39%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Hyper-Personalized Matchmaking trend
4 featured examples from Dec 4, 2017 to Mar 21, 2018CategoryLifestyle
Scent-Driven Matchmaking Campaigns
Match's 'Eau.M.G' Shares a Prospective Partner's Scent
Online dating services can leverage the power of scent-based matchmaking to create unique value propositions and increase engagement with users.
CategoryLifestyle
AI Dating App Updates
Tinder Has Introduced the 'Super Likeable' Feature to Boost Matches
The online dating industry can implement AI-driven algorithms to match users based on their preferences and habits, which can improve user experience and retention.
CategoryLifestyle
Voice-Based Dating Apps
The Waving Dating App Lets Users Upload Voice Memos Instead of Selfies
Social networking companies can integrate voice-based features to encourage deeper relationships among users.
CategoryLifestyle
Genetic Dating Apps
The Pheramor App Includes DNA in Its Matching Algorithm
The dating industry can explore integrating genetic and pheromone-based matching algorithms into their platforms.
