Category
Lifestyle
Assisted Choices
Trend cluster
Category
Street
Vegan
Veganism is adopting the casual nature of street food.
2.8
Trend score
Trend
What is the Street Vegan trend?
Street Vegan: Street food has long been associated with unhealthy foods, but the rise of businesses like food trucks has changed this fact – with vegan street foods being the next step in this evolution. Whether in the type of food sold or the platform through which it's sold, the fusion f veganism and popular street foods caters to consumers seeking convenient, familiar items without having to sacrifice on nutrition.
Trend themes
Themes within the Street Vegan trend
Three behaviours holding the trend together01
Plant-Based Street Food
Vegan and plant-based street food is the next wave in the industry, catering to consumers who want convenient, nutritious options.
02
Food Trucks and Pop-Ups
Pop-up restaurants, food trucks and foodie culture in general have all played into the popularity of street food markets around the world.
03
Global Plant-Based Street Food Restaurants
New and established eateries are finding success with a plant-based take on global street foods and flavors.
Industry implications
What the Street Vegan trend means for industry
Where the trend changes the playbookFor
Food Service and Hospitality
The food service and hospitality industry is well-suited to capture the growing interest in plant-based street foods and pop-up restaurants.
For
Event Management
Event management is a prime industry to leverage the trend of vegan and plant-based festivals to cater to the increasing number of vegans and those with dietary restrictions.
For
Agriculture and Processed Foods
Agriculture and processed food industries can focus on creating alternative ingredients and processed items used in vegan street foods and global plant-based street food restaurants.
Workshop question
How can your brand offer one of its products/services in a format that is familiar or nostalgic for its customers?
Trend signals
Trend signals for Street Vegan
Trend score 2.8 out of 10, from popularity 41%, activity 35%, freshness 8%.
Popularity41%
Activity35%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Street Vegan trend
6 featured examples from Sep 2, 2016 to Mar 21, 2018CategoryAutos
Vegan Ice Cream Trucks
'Over the Moo' is Hitting the Road to Sell Its Coconut-Based Ice Cream
Opportunity to incorporate more dairy-free and vegan options into mobile food businesses.
CategoryLifestyle
Vegan Ice Cream Trucks
The Nice Cream Food Truck Offers Dairy-Free Alternative Treats
The food truck industry is evolving to incorporate vegan-friendly options and cater to the rising demand for plant-based alternatives in the food market.
CategoryLifestyle
Vegan Street Food Restaurants
'Fancy Radish' Reinterprets Global Street Food as Plant-Based Dishes
The food and beverage industry can benefit from the rising demand for plant-based street food options, catering to a growing market of health-conscious consumers.
CategoryLifestyle
Vegan Night Markets
Los Angeles is Set to Host Its First Ever All-Vegan Street Food Market
Opportunity for the food and beverage industry to capitalize on the growing demand for vegan street food markets and plant-based products.
CategoryLifestyle
Traveling Vegan Festivals
Veganfest Has Been Introduced by the Online Magazine Ecorazzi
Disruptive innovation opportunity: Develop and market a wide range of plant-based food and beverage products that cater to the growing demand for vegan options.
CategoryLifestyle
Italian Barley Balls
This Vegan Italian Appetizer Reinvents Orzotto in a Bite-Sized Format
The food industry could capitalize on Fioravanti's Italian-inspired appetizers and expand their appetizer lines to incorporate innovative, healthy options like barley-based bites.
