Veganism is adopting the casual nature of street food
Implications - Street food has long been associated with unhealthy foods, but the rise of businesses like food trucks has changed this fact – with vegan street foods being the next step in this evolution. Whether in the type of food sold or the platform through which it's sold, the fusion f veganism and popular street foods caters to consumers seeking convenient, familiar items without having to sacrifice on nutrition.
Workshop Question - How can your brand offer one of its products/services in a format that is familiar or nostalgic for its customers?
Trend Themes
1. Plant-based Street Food - Vegan and plant-based street food is the next wave in the industry, catering to consumers who want convenient, nutritious options.
2. Food Trucks and Pop-ups - Pop-up restaurants, food trucks and foodie culture in general have all played into the popularity of street food markets around the world.
3. Global Plant-based Street Food Restaurants - New and established eateries are finding success with a plant-based take on global street foods and flavors.
Industry Implications
1. Food Service and Hospitality - The food service and hospitality industry is well-suited to capture the growing interest in plant-based street foods and pop-up restaurants.
2. Event Management - Event management is a prime industry to leverage the trend of vegan and plant-based festivals to cater to the increasing number of vegans and those with dietary restrictions.
3. Agriculture and Processed Foods - Agriculture and processed food industries can focus on creating alternative ingredients and processed items used in vegan street foods and global plant-based street food restaurants.
