'Over the Moo' is a producer of dairy-free ice cream desserts that are made from coconut milk that are suited for vegans, as well as those who are troubled by intolerances to lactose or gluten. In Sydney, Australia, Over the Moo is set to offer its frozen desserts to the public in a way that revisits a timeless way of selling ice cream—with an ice cream truck.
This vegan ice cream trick will serve sundaes and cones, offering a taste of its products that can ordinarily only be found in supermarkets. In the past, the brand may have only been able to reach consumers who specifically sought out, or stumbled upon its products at a store. Now, the coconut-based ice cream products will reach a much broader audience because those who encounter the truck will likely not turn away the chance to enjoy a refreshing summer dessert, whether or not real cream is used.