The addition of butterfly pea flower elevates everyday indulgence
Implications - As experiential dining continues to influence the food and beverage space, many consumers are mesmerized by the transformative properties of Butterfly Pea Flower. Originally hailing from Southeast Asia, butterfly pea flower has been wowing North American foodies and luxury diners with its color-changing abilities for some time now. Today, the addition of this ingredient into everyday food and beverages offers consumers an experiential and Instagrammable moment.
Workshop Question - What aspect of experientialism could you bring into the everyday lives of your consumer to elevate their day and increase engagement?
Trend Themes
1. Experiential Dining - The addition of butterfly pea flower in food and beverages offers consumers an experiential and Instagrammable moment.
2. Color-changing Ingredients - Butterfly pea flower and other color-changing ingredients are increasingly being used in food and beverage products.
3. Artistic Beverage Collections - Creative, visually stunning drinks like Starbucks Singapore's Artistry collection are becoming increasingly popular.
Industry Implications
1. Food and Beverage - The food and beverage industry can continue to explore new ways of creating unique and visually appealing products for customers.
2. Health and Wellness - The health and wellness industry can capitalize on the use of natural and healthy ingredients, like butterfly pea flower, in food and beverage products.
3. Retail - Retail businesses can tap into the trend of offering products that are visually appealing and Instagram-worthy.
