The addition of butterfly pea flower elevates everyday indulgence
Implications - As experiential dining continues to influence the food and beverage space, many consumers are mesmerized by the transformative properties of Butterfly Pea Flower. Originally hailing from Southeast Asia, butterfly pea flower has been wowing North American foodies and luxury diners with its color-changing abilities for some time now. Today, the addition of this ingredient into everyday food and beverages offers consumers an experiential and Instagrammable moment.
Workshop Question - What aspect of experientialism could you bring into the everyday lives of your consumer to elevate their day and increase engagement?