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Franken-Flower Flavor

The addition of butterfly pea flower elevates everyday indulgence

Implications - As experiential dining continues to influence the food and beverage space, many consumers are mesmerized by the transformative properties of Butterfly Pea Flower. Originally hailing from Southeast Asia, butterfly pea flower has been wowing North American foodies and luxury diners with its color-changing abilities for some time now. Today, the addition of this ingredient into everyday food and beverages offers consumers an experiential and Instagrammable moment.
Workshop Question - What aspect of experientialism could you bring into the everyday lives of your consumer to elevate their day and increase engagement?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 42 Examples:
49,907 Total Clicks
Date Range:
Aug 17 — Mar 18
Trending:
Warm
Consumer Insight Topics:

Featured Examples

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