Function and fashion are combined with the use of carbon fiber materials
Implications - Brands that specialize in accessories are infusing carbon fiber materials into their products in order to offer the strong but lightweight benefits of such fabrics. Particularly useful in instances of travel, these products cater to consumers seeking elevated functions that are still streamlined enough to avoid being inconvenient.
Workshop Question - How can your brand tweak one small aspect of its product/service to enhance its function?
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