Category
Lifestyle
Assisted Choices
Trend cluster
Category
On-The-Go
Reduction
Products normally consumed on-the-go adopt eco friendly designs.
4.9
Trend score
Trend
What is the On-The-Go Reduction trend?
On-The-Go Reduction: Busy consumer lifestyles have brought on the rise of on-the-go snacks and beverages, which have slowly started evolving by adopting more environmentally friendly designs and materials. This shift caters to the urban professional by merging the lifestyle habits they have grown accustomed to, with the values that can incentivize their purchase decisions.
Trend themes
Themes within the On-The-Go Reduction trend
Three behaviours holding the trend together01
Edible Packaging
Companies are exploring the potential of creating edible packaging to reduce waste.
02
Waste Reduction
Businesses are implementing programs to reduce waste by increasing recycling and composting initiatives.
03
Alternative Packaging
Companies are exploring new and creative forms of packaging to reduce waste and cater to environmentally-conscious consumers.
Industry implications
What the On-The-Go Reduction trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Companies in the food and beverage industry can explore edible packaging and alternative packaging options to reduce waste.
For
Eco-Friendly Services
Eco-friendly service providers can offer waste reduction and recycling solutions to businesses hoping to go green.
For
Packaging and Manufacturing
Packaging and manufacturing industries can work on developing biodegradable and compostable packaging solutions to reduce waste.
Workshop question
How can your brand better adapt its offerings to its customers' lifestyles?
Trend signals
Trend signals for On-The-Go Reduction
Trend score 4.9 out of 10, from popularity 75%, activity 64%, freshness 8%.
Popularity75%
Activity64%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the On-The-Go Reduction trend
6 featured examples from May 20, 2016 to Nov 18, 2017CategoryEco
Edible Coffee Cups
'Cupffee' Stays Intact While It Holds a Hot Beverage
The food and beverage industry can explore the incorporation of edible coffee cups as a more sustainable packaging option.
CategoryEco
To-Go Soup Cones
SoupCulture Serves Its Soup in Waste-Reducing in Edible Bread Cones
The food and beverage industry can benefit from innovations like SoupCulture's bread cones to cater to busy consumers and reduce waste.
CategoryLifestyle
Edible Coffee Cones
Cafe Alfred Coffee is Serving Hot Espresso in Edible Waffle Mugs
The food and beverage industry can explore the use of edible packaging to offer innovative and sustainable alternatives to traditional packaging methods.
CategoryEco
Waste-Reducing Coffee Initiatives
Veolia Provides Disposable Coffee Cup Recycling to Businesses
Resource management firms can tap into the opportunity of providing coffee cup recycling services to businesses in order to support sustainability efforts and waste reduction.
CategoryEco
Compostable Bottle Packaging
The Recyclable and Biodegradable Water Bottle is Made Out of Waste
The compostable bottle packaging trend offers a disruptive innovation opportunity for the packaging industry to adopt more sustainable practices and reduce plastic waste.
CategoryEco
Repurposed Protein Cups
Planetarians Repurposes Food Waste, Plus Addresses Obesity and Nutrition
Companies in the food manufacturing industry can explore repurposing food waste to create value-added and nutritious snacks.
