Chameleon Spirits

Gins are infused with color-changing ingredients

Implications - Brands that offer gin are becoming increasingly inventive, as is shown by their use of color-changing ingredients that alter the appearance of drinks when they are combined with citrus or tonic. These products offer consumers the novelty and experiential formats they crave in their purchase decisions, in a way that does not alter how they would normally consume these beverages.

Workshop Question - How can your brand merge consumer habit with experimental innovations?
SCORE 6.5
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68,745 Total Clicks
Jul 17 - Apr 18
This Year and Warm
LifestyleDrinking
Featured Examples
Transformative Gin Spirits - Crafter’s 'Aromatic Flower Gin' Turns Pink with the Addition of Tonic
SCORE 8.1
Hot 3,866 Clicks Pub: Oct 13, 17
Transformative Gin Spirits
Crafter’s 'Aromatic Flower Gin' Turns Pink with the Addition of Tonic
Crafter’s Aromatic Flower Gin was recently unveiled at the TFWA World Exhibition & Conference in Cannes, introducing the world to a unique blend of botanicals that has a natural copper color—... [More]
Color-Changing Gin Spirits - Empress 1908 Gin Transforms from a Blue to Pink with a Tonic or Citrus
SCORE 6.2
Warm 2,040 Clicks Pub: Jul 11, 17
Color-Changing Gin Spirits
Empress 1908 Gin Transforms from a Blue to Pink with a Tonic or Citrus
Victoria Distillers recently launched an all-new natural gin that’s been dubbed ‘Empress 1908 Gin.’ The new gin spirit is a standout for its vivid blue coloring, which comes from... [More]
Flower-Based Australian Gins - The Award-Winning Ink Gin is a Colorfully Organic Small Batch Spirit
SCORE 4.9
This Year and Average 597 Clicks Pub: Feb 16, 18
Flower-Based Australian Gins
The Award-Winning Ink Gin is a Colorfully Organic Small Batch Spirit
When developing his flower-based Australian gin, distiller Paul Messenger experimented with the curious color-altering properties of the Butterfly Pea—an exotic flowering legume from Thailand.... [More]
Color-Changing Spirits - Marks & Spencer's New Dry Gins Change Color When Tonic is Added
SCORE 6
This Year and Warm 529 Clicks Pub: Apr 8, 18
Color-Changing Spirits
Marks & Spencer's New Dry Gins Change Color When Tonic is Added
In an effort to compete with all of the innovative new gin options hitting the market, Marks & Spencer has teamed up with the Edinburgh-based distillery The Old Curiosity, to launch a new lineup... [More]
Color-Changing Gins - The Old Curiosity Distillery Launched a Trio of Transformative Spirits
SCORE 5.3
This Year and Warm 220 Clicks Pub: Jan 20, 18
Color-Changing Gins
The Old Curiosity Distillery Launched a Trio of Transformative Spirits
The Old Curiosity Distillery’s Secret Garden Gin range introduces a collection of color-changing gin spirits in flavors like Apothecary Rose, Lavender and Echinacea, and Chamomile and... [More]
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