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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,439 more

Chameleon Spirits

Gins are infused with color-changing ingredients

Implications - Brands that offer gin are becoming increasingly inventive, as is shown by their use of color-changing ingredients that alter the appearance of drinks when they are combined with citrus or tonic. These products offer consumers the novelty and experiential formats they crave in their purchase decisions, in a way that does not alter how they would normally consume these beverages.
Workshop Question - How can your brand merge consumer habit with experimental innovations?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 41 Examples:
95,441 Total Clicks
Date Range:
Jul 17 — Apr 18
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Related Trend Reports & Custom Market Research

Related Examples

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