In an effort to compete with all of the innovative new gin options hitting the market, Marks & Spencer has teamed up with the Edinburgh-based distillery The Old Curiosity, to launch a new lineup of color-changing dry gins. With many millennials on the lookout for creative ways to step up their cocktail game, the new spirits are sure to be a hit.
As part of its collaboration with The Old Curiosity, Marks & Spencer has debuted two new flavored gins: The British Rose Dry Gin and The British Lavender Dry Gin. Both spirits are 100% naturally distilled and made with aromatic florals from The Old Curiosity’s herb garden. The twist is that when each spirit is combined with tonic, the drinks magically change color due to the fact that tonic alters the pH of the spirit, along with its original color and scent.
Image Credit: <i> Marks & Spencer.</i>
What's Driving This Trend
- Color-changing Drinks
- Develop color-changing cocktails that add a new level of excitement to the drinking experience.
- Naturally Distilled Spirits
- Create naturally distilled spirits that use aromatic florals to appeal to a growing market of health-conscious consumers.
- Herb Garden-inspired Spirits
- Partner with an herb garden to create unique flavored spirits that cater to adventurous drinkers seeking new flavor experiences.
Who This Affects Most
- Alcohol Production
- Innovate within the alcohol production industry to create unique and novel products that appeal to adventurous and health-conscious consumers.
- Hospitality
- Incorporate color-changing cocktails and naturally distilled spirits into bar menus to cater to a growing demand for unique drinking experiences.
- Consumer Goods
- Create herb garden-inspired spirits for retailers that cater to adventurous consumers looking for new and innovative products.
