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Flower-Based Australian Gins

The Award-Winning Ink Gin is a Colorfully Organic Small Batch Spirit

— February 16, 2018 — Lifestyle
When developing his flower-based Australian gin, distiller Paul Messenger experimented with the curious color-altering properties of the Butterfly Pea -- an exotic flowering legume from Thailand. During his research, the spirit innovator tested out a range of organic and natural ingredients before settling down on a recipe that consists of 12 botanic supplements in perfect harmony with the Butterfly Pea.

While traditional gin beverages are known to be transparent, the Ink Gin boasts a dark blue liquid, because of the exotic flower. The Australian gin does not owe its color to any chemicals or preservatives.The one-of-a-kind status of this unique beverage is further solidified by its color-changing properties as when mixed in a "Ink & Tonic," the cocktail turns from deep blue to blush pink.

Photo Credits: Ink Gin
Trend Themes
1. Flower-based Spirits - The use of exotic flowers in spirits presents an opportunity for distillers to create unique flavor profiles and appeal to consumers seeking natural and organic ingredients.
2. Color-changing Cocktails - Developing cocktails that change color when mixed can offer a novel drinking experience that appeals to consumers seeking unique and visually stunning drinks.
3. Small Batch Distilling - The rise of small batch distilling allows for experimentation with unique ingredients, resulting in limited-edition spirits with high demand among consumers.
Industry Implications
1. Craft Distilleries - Craft distilleries can capitalize on the trend of using exotic flowers to create unique limited edition spirits that appeal to consumers seeking authentically made and artisanal products.
2. Fine Dining Industry - Fine dining establishments can incorporate color-changing cocktails into their menus as a unique offering that heightens the dining experience and attracts customers seeking novelty.
3. Natural and Organic Products Industry - The use of natural and organic ingredients in the production of spirits presents opportunities for the natural and organic products industry, as consumers seek out products that align with their values and preferences.
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