Dulwich Gin is a premium London dry gin that’s packaged in bottles that are uniquely colored—in fact, no two gin bottle designs are the same. To create the one-of-a-kind digitally printed labels, HP Indigo’s Creative Tools was used with a database that could be read by the HP SmartStream Designer. While the coloring shuffling technique has been available for years, the designers desired more control over the placement of the colors, hence why a specific tech tool was created for the project. According to design strategist Silas Amos, Dulwich Gin can claim a world-first in using—and asking for—this more nuanced utilization of the software. That’s kind of fun, given the age of the original paintings.”
These next-gen gin bottles feature depictions of common people from South London’s Dulwich Picture Gallery, which opened to the public in 1817. As a result, the finished bottles combine a technological innovation with pieces of history from the Georgian era.
Image Credit: Dulwich Gin
Why This Trend Is Growing
- Color-shuffled Packaging
- The use of color-shuffling techniques in packaging design allows for unique and visually striking products.
- Digitally Printed Labels
- The use of digitally printed labels provides designers with greater control over color placement and customization.
- Historical Collaboration
- Collaborating with historical institutions or incorporating historical elements into product design can create a unique blend of innovation and heritage.
Industries Being Reshaped
- Beverage Packaging
- The beverage packaging industry can adopt color-shuffling techniques to create eye-catching and distinctive bottle designs.
- Printing and Labeling
- The printing and labeling industry can develop and offer digital printing solutions that provide greater customization options for packaging designers.
- Art and Heritage
- The art and heritage industry can explore collaborations with product designers to incorporate historical elements into innovative and visually appealing products.
