Category
Lifestyle
Assisted Choices
Trend cluster
Category
Home
Test
At-home medical testing is becoming increasingly possible with advanced tech.
2.9
Trend score
Trend
What is the Home Test trend?
Home Test: Innovations in tech have resulted in streamlined processes for medical testing, so much so that consumers are able to conduct various tests with accuracy in the comfort of their own homes. These products reveal an increased focus on accessibility in the medical industry, catering to consumers who face barriers (whether financial, physical, or mental) when it comes to accessing quality health care.
Trend themes
Themes within the Home Test trend
Three behaviours holding the trend together01
At-Home Medical Testing
The rise of accessible medical testing technology aimed at making the process more consumer-friendly
02
Telemedicine
Companies providing medical services remotely through the internet or phone, making it more accessible from any location
03
Personalized Healthcare
Customized medicine as a result of advancements in technology to cater to individual needs
Industry implications
What the Home Test trend means for industry
Where the trend changes the playbookFor
Healthcare
Advanced diagnostic and screening tools including telemedicine and personalized healthcare
For
Consumer Retail
Accessibility and convenience of at-home medical testing technology in consumer-friendly packaging
For
Biotech
Developing personalized healthcare for consumers and patients, integrating it with at-home medical testing technology
Workshop question
Consider the types of barriers your potential customers may face in their purchase journey. How could your organization remove some of those barriers?
Trend signals
Trend signals for Home Test
Trend score 2.9 out of 10, from popularity 53%, activity 26%, freshness 9%.
Popularity53%
Activity26%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Home Test trend
4 featured examples from Jul 31, 2018 to Oct 22, 2019CategoryLifestyle
At-Home Food Sensitivity Tests
PinnerTest is a Science-Based Exam That is Highly Comprehensive
PinnerTest and similar products can disrupt traditional healthcare models by providing diagnostic testing from home.
CategoryLifestyle
Cranial Injury-Detecting Gadgets
This Diagnostic Device Uses a Blood Test to Spot Concussions
Opportunity for developing handheld diagnostic gadgets like TBIcheck for the healthcare industry to facilitate quick and non-invasive medical tests.
CategoryTech
At-Home Progesterone Test Kits
Proov Helps Women Understand More About Their Reproductive Health
Disruptive innovation opportunity: Developing and marketing affordable at-home progesterone test kits that enhance women's reproductive health monitoring and promote proactive fer…
CategoryTech
At-Home Screening Kits
Nurx's HPV Screening Test Assesses the Risk of Cervical Cancer
Disruptive innovation opportunity: Integrate technology in the healthcare industry to provide more convenient and cost-effective solutions for patients.
