Streamed Extension

Implications - Brands that specialize in music streaming are expanding their reach by offering varying branded services and tools. Though similar in content, these extensions offer cost effective or novel forms of the original service — ultimately reaching more consumers, establishing the brands themselves, and leading trust-motivated consumers to the brands’ core offerings.

Workshop Question - Consider a product or service that would function as a “lite” version of something your brand currently offers. What would that product/service look like?