Category
Tech
Delegated Interfaces
Trend cluster
Category
Streamed
Extension
Music streaming sites expand their offerings to bring people in.
3.0
Trend score
Trend
What is the Streamed Extension trend?
Streamed Extension: Brands that specialize in music streaming are expanding their reach by offering varying branded services and tools. Though similar in content, these extensions offer cost effective or novel forms of the original service — ultimately reaching more consumers, establishing the brands themselves, and leading trust-motivated consumers to the brands’ core offerings.
Trend themes
Themes within the Streamed Extension trend
Three behaviours holding the trend together01
Expansion of Streaming Services
Music streaming brands are offering branded services and tools that offer cost-effective and novel ways of the original service, seeking to reach new consumers and establish brand recognition.
02
Innovations in Listening Experience
Spotify and Apple Music are increasing user engagement by introducing unique and fascinating listening experiences with the incorporation of animations, visual, and voice assistant navigational tools.
03
Niche Music Branding
Luxury fashion and beauty brands are expanding their Millennial appeal into lifestyle branding with the introduction of unique and signature playlists that celebrate the brand and its ambassadors while tapping into a broader fan following.
Industry implications
What the Streamed Extension trend means for industry
Where the trend changes the playbookFor
Music Streaming Services
Streaming services need to expand their offering uniquely in cost-effective ways to attract new consumers and retain current users while establishing brand recognition.
For
Luxury Brands
Fashion and beauty brands can break into Millennial lifestyle branding by taking inspiration from Chanel, which is offering a distinct experience in curating signature playlists to cater to their brand and celebrity ambassadors.
For
Consumer Technology
Consumer technology presents opportunities to increase user engagement by introducing new features such as animations, visual representation, and voice assistants.
Workshop question
Consider a product or service that would function as a “lite” version of something your brand currently offers. What would that product/service look like?
Trend signals
Trend signals for Streamed Extension
Trend score 3.0 out of 10, from popularity 54%, activity 28%, freshness 8%.
Popularity54%
Activity28%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Streamed Extension trend
5 featured examples from Jan 22 to Mar 18, 2018CategoryTech
Music-Streaming Voice Assistants
Spotify Voice Assistant May Be the Beginnings of Spotify Hardware
The introduction of voice assistants in music streaming services creates opportunities for further hardware development and expansion into related industries.
CategoryTech
Fashionable Music Channels
Apple Music's Newest Channel is Dedicated to the Sound of Chanel
The fashion industry can utilize curated music channels to enhance brand perception and strengthen the connection with their audience.
CategoryTech
Multimedia Audio Streams
Spotify 'Spotlight' Adds Visuals to Podcasts, Audiobooks and News
The introduction of visuals to audio content by Spotify's 'Spotlight' presents disruptive innovation opportunities in the digital entertainment industry.
CategoryPop Culture
Singing Emoji Ads
Apple Created Fun Ads for the Grammy Featuring Singing Animojis
Integrating Animojis and emotion-tracking technology into mobile devices to enhance user experiences.
CategoryPop Culture
Playlist Streaming Experiments
Stations by Spotify is a Free Music Streaming App for Playlists
Stations competes with Pandora Internet Radio and similar music streaming services, showcasing opportunities for innovation within the industry.
