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Streamed Extension

Music streaming sites expand their offerings to bring people in

Implications - Brands that specialize in music streaming are expanding their reach by offering varying branded services and tools. Though similar in content, these extensions offer cost effective or novel forms of the original service — ultimately reaching more consumers, establishing the brands themselves, and leading trust-motivated consumers to the brands’ core offerings.
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
15,823 Total Clicks
Jan 18 - Mar 18
Fresh and Mild
TechMarketingBusiness
Featured Examples
Fashionable Music Channels - Apple Music's Newest Channel is Dedicated to the Sound of Chanel
SCORE 8.3
This Week and Hot 153 Clicks Pub: Mar 13, 18
Fashionable Music Channels
Apple Music's Newest Channel is Dedicated to the Sound of Chanel
Apple Music’s latest curated channel is dedicated to The Sound of Chanel and was launched on February 16th 2018. This virtual music library consists of signature playlists that celebrate the... [More]
Music-Streaming Voice Assistants - Spotify Voice Assistant May Be the Beginnings of Spotify Hardware
SCORE 6.9
New and Warm 64 Clicks Pub: Mar 18, 18
Music-Streaming Voice Assistants
Spotify Voice Assistant May Be the Beginnings of Spotify Hardware
The Spotify voice assistant may soon be a reality as the streaming service has begun early testing on its new navigational tool. The feature, first spotted by Twitter user Hunter Owens, is currently... [More]
Multimedia Audio Streams - Spotify 'Spotlight' Adds Visuals to Podcasts, Audiobooks and News
SCORE 4.7
This Quarter and Average 103 Clicks Pub: Jan 22, 18
Multimedia Audio Streams
Spotify 'Spotlight' Adds Visuals to Podcasts, Audiobooks and News
Spotify ‘Spotlight’ introduces a new way for people to consume podcasts, news, audiobooks and other kinds of audio content with relevant photos, videos and text. Rather than just being... [More]
Singing Emoji Ads - Apple Created Fun Ads for the Grammy Featuring Singing Animojis
SCORE 5.2
This Quarter and Warm 83 Clicks Pub: Jan 29, 18
Singing Emoji Ads
Apple Created Fun Ads for the Grammy Featuring Singing Animojis
To promote the fact that four new Animojis will be coming to iOS 11.3 later this spring, Apple created a fun set of ads that also doubled as a campaign for the Grammys. The two ads feature the... [More]
Playlist Streaming Experiments - Stations by Spotify is a Free Music Streaming App for Playlists
SCORE 4.2
This Quarter and Average 74 Clicks Pub: Feb 1, 18
Playlist Streaming Experiments
Stations by Spotify is a Free Music Streaming App for Playlists
Stations by Spotify is a free app experiment that would allow you to listen solely to playlists. The standalone Android app is devoted exclusively to quick and easy playlist and radio station-... [More]
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