Reformatting Fashion

Brands re-write fashion norms to ensure gender no longer dictates style

Implications - Fashion brands are changing the conversation around male and female attire – literally, by adhering to buzzwords like gender-neutral and ungender, to create inclusive apparel lines. Presenting collections that no longer use dated descriptions like "feminine" and "masculine", this take on progressive ideologies not only dictates the fashion world's view on identity, but provides an equalizing platform for all other industries to recognize the consumer desire for a non-conforming future.

Workshop Question - How can your brand rethink it's approach to inclusivity by broadening its audience appeal?
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70,351 Total Clicks
Feb 18 - Mar 18
This Year and Average
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Featured Examples
Chemical-Free Unisex Footwear - The LABORATORIO LVIII Sneakers are Made with Organic Materials
SCORE 7.3
This Year and Warm 518 Clicks Pub: Mar 17, 18
Chemical-Free Unisex Footwear
The LABORATORIO LVIII Sneakers are Made with Organic Materials
The fashion industry is notorious for using chemicals and synthetic materials, so the LABORATORIO LVIII sneakers have been created as a new footwear option that are free from unnatural components.... [More]
Gender-Inclusive Makeup Lines - Fluide Makeup Was Intentionally Created for People of All Genders
SCORE 5
This Year and Warm 1,160 Clicks Pub: Feb 25, 18
Gender-Inclusive Makeup Lines
Fluide Makeup Was Intentionally Created for People of All Genders
While a growing number of beauty brands are starting to expand their offerings to people of all genders, Fluide Makeup has taken this inclusive approach from the very beginning. Specifically... [More]
Boxy Equivocal Streetwear - Ground Zero is Blurring Lines Between Masculine and Feminine Design
SCORE 3.9
This Year and Mild 559 Clicks Pub: Mar 10, 18
Boxy Equivocal Streetwear
Ground Zero is Blurring Lines Between Masculine and Feminine Design
Hong Kong-based streetwear brand Ground Zero is dedicated to reinterpreting the overtly expressed style of the “ordinary [fashion] wardrobe” and bridging the gap between what is... [More]
Inclusive Cosmetic Commercials - FENTY Beauty's Ad is Sassy and Supportive of the LGBTQ+ Community
SCORE 4.8
This Year and Average 172 Clicks Pub: Mar 15, 18
Inclusive Cosmetic Commercials
FENTY Beauty's Ad is Sassy and Supportive of the LGBTQ+ Community
The cosmetic commercial for FENTY Beauty’s new lipstick line does not only challenge conservative social norms, but it is also largely inclusive with a definite comedic and empowering twist.... [More]
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