Brands re-write fashion norms to ensure gender no longer dictates style
Implications - Fashion brands are changing the conversation around male and female attire – literally, by adhering to buzzwords like gender-neutral and ungender, to create inclusive apparel lines. Presenting collections that no longer use dated descriptions like "feminine" and "masculine", this take on progressive ideologies not only dictates the fashion world's view on identity, but provides an equalizing platform for all other industries to recognize the consumer desire for a non-conforming future.
Workshop Question - How can your brand rethink it's approach to inclusivity by broadening its audience appeal?
Trend Themes
1. Gender-neutral/inclusive Apparel - Brands are creating collections that use gender-neutral buzzwords to create inclusive apparel lines that provide an equalizing platform for all industries to recognize consumer desire for a non-conforming future.
2. Chemical-free Materials in Fashion - The LABORATORIO LVIII sneakers are an example of how fashion brands are using organic materials, such as untreated leather, pure cotton, and water-based glues, as consumers become more focused on natural and sustainable products.
3. Inclusive Cosmetic Advertising - FENTY Beauty's lipstick line commercial and Fluide Makeup's products are examples of how cosmetic brands are breaking conservative social norms and promoting acceptance and support for the LGBTQ+ community.
Industry Implications
1. Fashion - Businesses can adopt gender-neutral/inclusive design to create an equalizing platform for all industries to recognize consumer desire for a non-conforming future
2. Cosmetics - Cosmetics brands can break conservative social norms by promoting acceptance and support for the LGBTQ+ community through inclusive advertising.
3. Green Fashion - The LABORATORIO LVIII sneakers are an example of how the fashion industry can shift towards natural and sustainable materials in their products.
