Reflective Care

Light-reflecting particles take over hydrating skincare products

Implications - As skincare products that even out and brighten skin tones become increasingly popular, brands are infusing light-reflecting particles into such products to enhance this effect. This shift caters to consumers seeking elevated products, as they experience fatigue with the overwhelming choice in skincare items that generally perform the same functions.

Workshop Question - How can your brand address consumer fatigue within its area of expertise?
SCORE 5
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Freshness
Megatrends
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20,702 Total Clicks
Jul 17 - Mar 18
This Year and Mild
FashionMarketingCosmeticsBranding
Featured Examples
Texture-Correcting Skin Serums - Fresh's Instant Brightening Face Serum Improves the Look of Skin
SCORE 7
This Year and Warm 702 Clicks Pub: Mar 13, 18
Texture-Correcting Skin Serums
Fresh's Instant Brightening Face Serum Improves the Look of Skin
Known for its highly effective yet gentle skincare products, the Fresh brand is now offering a Peony Instant Brightening Face Serum that corrects subtle skin imperfections. The serum has a silky... [More]
Light-Reflecting Skin Creams - Guerlain's Météorites Cream Contains an Innovative Polymer
SCORE 6.8
This Year and Warm 463 Clicks Pub: Mar 13, 18
Light-Reflecting Skin Creams
Guerlain's Météorites Cream Contains an Innovative Polymer
Guerlain, a luxury beauty brand, recently came out with the Météorites Cream, which uses a “complex O2 Light” that’s said to help boost the skin’s light receptors. This &#... [More]
Triple-Duty Eye Care Products - First Aid Beauty's Eye Duty Product Aims to Brighten Dark Circles
SCORE 2.2
Untested 132 Clicks Pub: Jul 4, 17
Triple-Duty Eye Care Products
First Aid Beauty's Eye Duty Product Aims to Brighten Dark Circles
First Aid Beauty’s Eye Duty Triple Remedy is a product that has three separate functions—it is able to de-puff, brighten, and smooth out the delicate skin that can be found under people&#... [More]
Fruit Acid Exfoliators - The Double Refining Exfoliator Combines Chemical and Physical Exfoliation
SCORE 3.4
This Year and Mild 74 Clicks Pub: Mar 13, 18
Fruit Acid Exfoliators
The Double Refining Exfoliator Combines Chemical and Physical Exfoliation
The NARS Double Refining Exfoliator contains a blend of chemical and manual exfoliating properties that come together to enhance the texture and appearance of skin. The exfoliator is potent but... [More]
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