Category
Fashion
Scaled Restraint
Trend cluster
Category
Reflective
Care
Light-reflecting particles take over hydrating skincare products.
3.1
Trend score
Trend
What is the Reflective Care trend?
Reflective Care: As skincare products that even out and brighten skin tones become increasingly popular, brands are infusing light-reflecting particles into such products to enhance this effect. This shift caters to consumers seeking elevated products, as they experience fatigue with the overwhelming choice in skincare items that generally perform the same functions.
Trend themes
Themes within the Reflective Care trend
Three behaviours holding the trend together01
Light-Reflecting Skincare
Beauty brands are adding light-reflecting particles to skincare products to create a brightening effect.
02
Multi-Function Skincare
Skincare products are being created with multiple functions to cater to time-crunched consumers seeking effective solutions.
03
Chemical and Manual Exfoliation
Exfoliators are combining chemical and manual properties to deliver effective yet gentle exfoliation.
Industry implications
What the Reflective Care trend means for industry
Where the trend changes the playbookFor
Beauty and Skincare
Beauty and skincare professionals can incorporate light-reflecting particles or multiple functions in their products for innovation opportunities.
For
Cosmetics
Cosmetics professionals can target consumers looking for pre-makeup products that enhance skin appearance such as light-reflecting creams or multi-function serums.
For
Health and Wellness
Health and wellness professionals can identify trends like chemical and manual exfoliation and explore effective procedures and products.
Workshop question
How can your brand address consumer fatigue within its area of expertise?
Trend signals
Trend signals for Reflective Care
Trend score 3.1 out of 10, from popularity 47%, activity 39%, freshness 8%.
Popularity47%
Activity39%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Reflective Care trend
4 featured examples from Jul 4, 2017 to Mar 14, 2018CategoryFashion
Texture-Correcting Skin Serums
Fresh's Instant Brightening Face Serum Improves the Look of Skin
Disruptive innovation opportunities in the skincare industry by creating texture-correcting and brightening skincare products.
CategoryFashion
Light-Reflecting Skin Creams
Guerlain's Météorites Cream Contains an Innovative Polymer
Disruptive innovation opportunity: Experiment with new ingredients and technologies to create innovative beauty products that enhance the appearance of the skin.
CategoryFashion
Triple-Duty Eye Care Products
First Aid Beauty's Eye Duty Product Aims to Brighten Dark Circles
Companies in the beauty and personal care industry could create triple-duty eye care products to offer multiple solutions to common under eye issues.
CategoryFashion
Fruit Acid Exfoliators
The Double Refining Exfoliator Combines Chemical and Physical Exfoliation
Incorporating fruit acid and advanced exfoliating properties into skincare formulations presents an opportunity for disruption in the skincare industry.
