Crystalline Care

Brands infuse rose quartz into their skincare products

Implications - The infusion of rose quartz and other crystals into skincare products comes as both skincare and "healing" crystals become more popular among consumers. The amalgamation of such products speaks to consumers' luxury-minded priorities, without the high costs associated with luxury goods.

Workshop Question - How can your brand embody luxury in a way that does not isolate customers on a budget?
SCORE 6.1
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74,413 Total Clicks
Jun 17 - Mar 18
This Year and Average
FashionMarketingCosmeticsBranding
Featured Examples
Ethereal Plant-Based Serum Branding - Seed to Serum's Branding is Both Delicate and Sophisticated
SCORE 6.4
This Year and Warm 862 Clicks Pub: Dec 4, 17
Ethereal Plant-Based Serum Branding
Seed to Serum's Branding is Both Delicate and Sophisticated
Seed to Serum is a plant-based beauty brand that enlisted the creative agency Knoed Creative to design branding for both its products, and the boxes its products come in. The Seed to Serum... [More]
Crystal-Infused Beauty Products - ColourPop's Crystal Cosmetics are Infused with Amethyst and Quartz
SCORE 6.3
Warm 1,244 Clicks Pub: Jun 29, 17
Crystal-Infused Beauty Products
ColourPop's Crystal Cosmetics are Infused with Amethyst and Quartz
From beautifying face mists infused with rose quartz to body lotions that contain the essence of sunstone, crystal cosmetics are taking off across the beauty industry at the same time crystals are... [More]
Quartz-Infused Highlighters - Kora Organics' Rose Quartz Luminizer Features Crushed Rose Quartz
SCORE 5.3
This Year and Warm 617 Clicks Pub: Nov 6, 17
Quartz-Infused Highlighters
Kora Organics' Rose Quartz Luminizer Features Crushed Rose Quartz
The Rose Quartz Luminizer is one of the newest products from Kora Organics that features some of supermodel Miranda Kerr’s favorite skincare solutions. True to its name, the Rose Quartz... [More]
Crystal-Infused Lip Balms - The Aventurine Balm Contains a Subtle Green Shimmer
SCORE 5.6
Warm 497 Clicks Pub: Sep 25, 17
Crystal-Infused Lip Balms
The Aventurine Balm Contains a Subtle Green Shimmer
Colour Pop’s Aventurine balm not only has a unique finish, but the ingredients with which it is made are highly distinct from essentially any other lip product on the market. As its name... [More]
Quartz-Infused Hand Moisturizers - Prismologie's Rose Quartz & Rose Exfoliant Softens Dry Skin
SCORE 4.8
Average 337 Clicks Pub: Jun 6, 17
Quartz-Infused Hand Moisturizers
Prismologie's Rose Quartz & Rose Exfoliant Softens Dry Skin
Prismologie’s Rose Quartz & Rose hand exfoliant soothes dry skin, and is ideal for moisturizing overworked hands and cuticles. The organic skincare brand specializes in crystal-infused... [More]
Radiance-Boosting Face Oils - KORA Organics Created a 'Noni Glow Face Oil' for All Skin Types
SCORE 5.3
This Year and Warm 200 Clicks Pub: Mar 5, 18
Radiance-Boosting Face Oils
KORA Organics Created a 'Noni Glow Face Oil' for All Skin Types
Miranda Kerr’s KORA Organics’ face oil for all skin types boasts one of the natural ingredients that the Australian model swears by most—noni. The Noni Glow Face Oil boasts certified... [More]
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