Brands infuse rose quartz into their skincare products
Implications - The infusion of rose quartz and other crystals into skincare products comes as both skincare and "healing" crystals become more popular among consumers. The amalgamation of such products speaks to consumers' luxury-minded priorities, without the high costs associated with luxury goods.
Workshop Question - How can your brand embody luxury in a way that does not isolate customers on a budget?
Trend Themes
1. Crystal-infused Skincare - As the trend of 'healing' crystals becomes popular among consumers, skincare brands are infusing rose quartz and other crystals into their products, appealing to luxury-minded consumers.
2. Ethereal Plant-based Branding - Plant-based beauty brands are incorporating delicate and sophisticated branding inspired by the healing properties of crystals, using soft pink colors and rose quartz stones throughout their marketing.
3. Radiance-boosting Face Oils - Beauty brands are now creating face oils that boast natural ingredients and are cruelty-free, vegan, and free of undesirable ingredients, often incorporating rose quartz for its soothing energy.
Industry Implications
1. Skincare - Skincare brands are infusing 'healing' crystals into their products to appeal to luxury-minded consumers and offer both physical and mental well-being benefits.
2. Beauty - The beauty industry is incorporating crystal infusions and offering energetic protection, self-care and support, detoxification, and holistic wellness in their cosmetics.
3. Plant-based Beauty - Plant-based beauty brands are on the rise, with products that feature natural ingredients and are free of undesirable additives and synthetic colors.
