Category
Lifestyle
Assisted Choices
Trend cluster
Category
Nutty
Probiotic
Nut-based yogurts become a flavorful vegan alternative.
3.9
Trend score
Trend
What is the Nutty Probiotic trend?
Nutty Probiotic: With nut milk becoming increasingly popular among vegans and meat eaters alike, the next step in the evolution of quality nutritious foods is the use of nut milk in producing vegan yogurts. These protein-rich food products offer the same beneficial live cultures as their dairy alternatives, along with the implication of enhanced health for consumers who are health conscious or restricted in their diets.
Trend themes
Themes within the Nutty Probiotic trend
Three behaviours holding the trend together01
Nut-Based Yoghurt
Companies can innovate by offering a range of yoghurt alternatives made of nuts, such as cashews, almonds, and Pili nuts, for their rich flavor and nutritional value.
02
Indulgent Snack Cups
An innovative opportunity for non-dairy yoghurt makers to appeal to a wider range of consumers is through the creation of snack cups with indulgent toppings, such as Coconut-Flavored Diced Almonds and Dark Chocolate Chips.
03
Plant-Based Probiotics
Brands can provide consumers with plant-based alternatives to obtain the health benefits of live and active probiotics such as Califia Culture Blend and Trader Joe's Organic Creamy Cashew Cultured Yogurt Alternatives.
Industry implications
What the Nutty Probiotic trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industries are ripe with opportunity for nut-based, dairy-free, and plant-based yogurt alternative products.
For
Health and Wellness
The demand for health and wellness products is growing and companies can innovate by creating non-dairy yoghurt alternatives with added health benefits such as probiotics.
For
Packaged Foods
Packaged food companies are well-positioned to adapt in the current trend of on-the-go eating by offering single-serve cups and snack-friendly packaging options for non-dairy and nut-based yogurt alternatives.
Workshop question
How can your brand better cater to consumers with various restrictions in their purchase journey?
Trend signals
Trend signals for Nutty Probiotic
Trend score 3.9 out of 10, from popularity 54%, activity 54%, freshness 8%.
Popularity54%
Activity54%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Nutty Probiotic trend
7 featured examples from Mar 17, 2017 to Aug 24, 2019CategoryLifestyle
Dairy-Free Probiotic Yogurts
The Califia Culture Blend is Vegan-Friendly and Gluten-Free
Probiotic yogurts and other health-focused products present opportunities for food and beverage companies to innovate with new ingredients, flavors, and packaging.
CategoryLifestyle
Pili Nut Yogurts
Lavva Makes Its Plant-Based Yogurt from the Vitamin E-Rich Pili Nut
Food and beverage companies can innovate within the non-dairy yogurt space by experimenting with unconventional nuts and healthy ingredients to create unique and healthier product…
CategoryLifestyle
Non-Dairy Nut Yogurts
'Cashewgurt' Makes Creamy Nut-Based Yogurts from Cashews
The food and beverage industry can innovate by developing new plant-based protein products, experimenting with different flavor combinations, and creating sustainable packaging op…
CategoryLifestyle
Indulgent Yogurt Alternatives
Almond Breeze's Almond-Based Yogurt Alternative Comes with Add-Ins
The dairy alternative industry has an opportunity to capitalize on the popularity of almond-based yogurt alternatives by creating innovative and delicious non-dairy yogurt product…
CategoryLifestyle
Almond-Based Yogurt Tubes
Kite Hill's Artisan Almond Milk Yogurt Comes in Squeezable Packaging
A growing industry of dairy substitutes has emerged in response to health, environmental, and taste based consumer preferences.
CategoryLifestyle
Full-Fat Plant-Based Yogurts
Forager Project's Coconut Cashewgurt is a Rich Nut-Based Yogurt
Opportunity for disruptive innovation in the dairy industry by introducing full-fat plant-based yogurt alternatives.
CategoryLifestyle
Cultured Cashew Snacks
Trader Joe’s Created Two Organic Creamy Cashew Cultured Yogurt Alternatives
The plant-based foods industry can capitalize on the growing demand for dairy alternatives by developing a diverse range of plant-based yogurt alternatives using innovative ingred…
