Hyper-Targeted Ad

Brands opt to personalize marketing campaigns to individual consumers

Implications - The amalgamation of identification tech, social media and smartphones has resulted in a wide range of possibilities for brands seeking to live-market hyper-targeted ads to specific individuals. The centralized focus on individual consumers serves two functions – it offers highly shareable moments on social media, while simultaneously forming authentic bonds with consumers.

Workshop Question - Brainstorm how your brand could target its marketing to individual consumers.
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
78,808 Total Clicks
Jul 16 - Aug 18
This Year and Warm
TechMarketingBusiness
Featured Examples
Hyper-Targeted Bar Campaigns - Guinness Uses Social Data from Instagram and Twitter to Engage Fans
SCORE 7.7
Hot 3,848 Clicks Pub: Oct 10, 17
Hyper-Targeted Bar Campaigns
Guinness Uses Social Data from Instagram and Twitter to Engage Fans
As part of a new out-of-home campaign, Guinness is using social data collected from Instagram and Twitter to target its fans. The campaign finds social users that have a penchant for sports, pubs... [More]
Hyper-Targeted Consumer Campaigns - Musicbed's Out-of-Home Ads Call Out Specific Creatives by Name
SCORE 8
This Year and Hot 2,611 Clicks Pub: Feb 17, 18
Hyper-Targeted Consumer Campaigns
Musicbed's Out-of-Home Ads Call Out Specific Creatives by Name
Musicbed, an accessible music licensing platform, recently launched a hyper-targeted campaign in the hopes of catching the eyes of its ideal customers—artists, filmmakers and more. Although there... [More]
Data-Driven Music Billboards - Spotify's Outdoor Billboard Ads Call Out Specific User Habits
SCORE 6.8
Warm 1,613 Clicks Pub: Dec 4, 17
Data-Driven Music Billboards
Spotify's Outdoor Billboard Ads Call Out Specific User Habits
To wrap up the end of the year and help consumers look forward to the new one ahead, Spotify created a dynamic series of data-driven music billboards that call out specific user habits. The ‘... [More]
Responsive Alcohol Ads - Diageo's Responsive Ads Change Based on the Weather and Time of Day
SCORE 8.4
This Year and Hot 1,978 Clicks Pub: Aug 2, 18
Responsive Alcohol Ads
Diageo's Responsive Ads Change Based on the Weather and Time of Day
For five of its spirit brands—Gordon’s, Tanqueray, Captain Morgan, Smirnoff and Smirnoff Cider—Diageo is launching a new out-of-home campaign featuring responsive ads that change based on... [More]
Car-Targeting Billboards - These Targeted Ads are Able To Recognize and Advertise to Individual Cars
SCORE 5
Warm 1,028 Clicks Pub: Jul 27, 16
Car-Targeting Billboards
These Targeted Ads are Able To Recognize and Advertise to Individual Cars
The French car manufacturing company ‘Renault’ has a billboard with targeted ads that market its cars. The billboards are set up on a large building and were designed with technology... [More]
Individually Targeted Billboard Ads - Picadilly Lights Changes Ads Based on the People Passing By
SCORE 4.9
Average 1,036 Clicks Pub: Oct 18, 17
Individually Targeted Billboard Ads
Picadilly Lights Changes Ads Based on the People Passing By
Picadilly Lights, the 2,6000 square feet of digital signage in downtown London, is targeting its ads to individuals and drivers who pass by. The enormous billboard features integrated cameras,... [More]
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