Hyper-Targeted Ad

Brands opt to personalize marketing campaigns to individual consumers

Implications - The amalgamation of identification tech, social media and smartphones has resulted in a wide range of possibilities for brands seeking to live-market hyper-targeted ads to specific individuals. The centralized focus on individual consumers serves two functions – it offers highly shareable moments on social media, while simultaneously forming authentic bonds with consumers.
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
122,878 Total Clicks
Jan 15 - Mar 18
This Year and Warm
TechMarketingBusiness
Featured Examples
Hyper-Targeted Bar Campaigns - Guinness Uses Social Data from Instagram and Twitter to Engage Fans
SCORE 8.3
This Year and Hot 2,881 Clicks Pub: Oct 10, 17
Hyper-Targeted Bar Campaigns
Guinness Uses Social Data from Instagram and Twitter to Engage Fans
As part of a new out-of-home campaign, Guinness is using social data collected from Instagram and Twitter to target its fans. The campaign finds social users that have a penchant for sports, pubs... [More]
Hyper-Targeted Consumer Campaigns - Musicbed's Out-of-Home Ads Call Out Specific Creatives by Name
SCORE 8.7
This Year and V. Hot 2,087 Clicks Pub: Feb 17, 18
Hyper-Targeted Consumer Campaigns
Musicbed's Out-of-Home Ads Call Out Specific Creatives by Name
Musicbed, an accessible music licensing platform, recently launched a hyper-targeted campaign in the hopes of catching the eyes of its ideal customers—artists, filmmakers and more. Although there... [More]
Car-Targeting Billboards - These Targeted Ads are Able To Recognize and Advertise to Individual Cars
SCORE 5.2
Warm 1,003 Clicks Pub: Jul 27, 16
Car-Targeting Billboards
These Targeted Ads are Able To Recognize and Advertise to Individual Cars
The French car manufacturing company ‘Renault’ has a billboard with targeted ads that market its cars. The billboards are set up on a large building and were designed with technology... [More]
Individually Targeted Billboard Ads - Picadilly Lights Changes Ads Based on the People Passing By
SCORE 5.5
This Year and Warm 559 Clicks Pub: Oct 18, 17
Individually Targeted Billboard Ads
Picadilly Lights Changes Ads Based on the People Passing By
Picadilly Lights, the 2,6000 square feet of digital signage in downtown London, is targeting its ads to individuals and drivers who pass by. The enormous billboard features integrated cameras,... [More]
Personalized Shopping Stores - Razorfish and Adobe Created a Digital Concept Store of the Future
SCORE 5.2
Warm 624 Clicks Pub: May 16, 16
Personalized Shopping Stores
Razorfish and Adobe Created a Digital Concept Store of the Future
Razorfish and Adobe recently collaborated to form an innovative personalized shopping retail concept called ‘RazorShop.’ This high-tech system that powers the store makes use of in-... [More]
Smartphone-Detecting Location Services - Presence Orb Lets You Know if Retail Stores are Packed
SCORE 3.5
Mild 1,332 Clicks Pub: Jan 23, 15
Smartphone-Detecting Location Services
Presence Orb Lets You Know if Retail Stores are Packed
Presence Orb is a high-tech service that provides anonymized data streams that could be used in a wide variety of ways in retail and general public settings. The technology effectively ‘listens&... [More]
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