Virgin Spirits

Hard alcohols are being substituted with non-alcoholic spirits with similar flavors

Implications - With the rise of alcoholic craft cocktails has come an adjacent response in the form of non-alcoholic spirits that offer the same flavors as classic liquors like gin and whisky. This shift allows the alcohol industry to expand its consumer base in a seemingly antithetical way, and comes as brands seek to expand their offerings in ways that holistically address consumer lifestyles and concerns.

Workshop Question - How can your brand adapt to address its consumers' needs, preferences, or concerns in a more holistic way?
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Featured Examples
Non-Alcoholic Botanical Drinks - 'Rocktails' are Sophisticated, Sparkling Alcohol-Free Beverages
SCORE 6.9
This Year and Warm 968 Clicks Pub: Jan 9, 18
Non-Alcoholic Botanical Drinks
'Rocktails' are Sophisticated, Sparkling Alcohol-Free Beverages
Although many drinks with distilled botanicals are alcoholic, Rocktails offers a fresh and sophisticated new approach to this drink category that involves zero alcohol. Rocktails recently... [More]
Zero-Alcohol Gin Alternatives - 'Surendran & Bownes Edition Zero: Labdanum' is a Gin Alternative
SCORE 6.9
This Year and Warm 775 Clicks Pub: Dec 27, 17
Zero-Alcohol Gin Alternatives
'Surendran & Bownes Edition Zero: Labdanum' is a Gin Alternative
For Borough Wines & Beers, distiller Surendran & Bownes created ‘Surendran & Bownes Edition Zero: Labdanum,’ an alternative to gin at 0% ABV. The organic and vegan-friendly... [More]
Non-Alcoholic Gin Spirits - Herbie's Herbie Virgin is Branded as the First of Its Kind in the World
SCORE 5.3
Warm 1,072 Clicks Pub: Jul 18, 17
Non-Alcoholic Gin Spirits
Herbie's Herbie Virgin is Branded as the First of Its Kind in the World
Danish gin brand Herbie is proudly launching what it calls “the first non-alcoholic gin in the world.” The non-alcoholic gin spirit is distilled with juniper, apples, lavender and... [More]
Sugar-Free Non-Alcoholic Spirits - The Borrago #47 Paloma Blend is Steam Distilled
SCORE 4.8
This Year and Average 740 Clicks Pub: Jan 12, 18
Sugar-Free Non-Alcoholic Spirits
The Borrago #47 Paloma Blend is Steam Distilled
The Borrago #47 Paloma Blend comes as a new release for the non-alcoholic spirits industry that will provide mixologists and cocktail connoisseurs with a gin alternative to enjoy. Capable of being... [More]
Barrel-Aged Whisky Teas - Tomatin's Whisky Barrel Aged Black Tea is Aged in Bourbon Barrels
SCORE 3.9
Mild 476 Clicks Pub: Jul 11, 17
Barrel-Aged Whisky Teas
Tomatin's Whisky Barrel Aged Black Tea is Aged in Bourbon Barrels
Adding to the assortment of alcohol-inspired loose leaf tea products on the market, Tomatin recently launched a barrel-aged whisky tea. The Tomatin Barrel Aged Whisky Black Tea is made with a... [More]
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