Beauty products cater to reactive skin through the power of omission
Implications - Building off the clean beauty movement, cosmetics and skincare companies choose to limit the number of ingredients in their products to service those with allergy-prone and sensitive skin. By specifically claiming status as hypoallergenic, these products directly service a traditionally under-served demographic, while maintaining mass appeal for those that prioritize purity in skincare.
Workshop Question - How can your brand help consumers on their quest for purity?
Trend Themes
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Hypoallergenic Beauty — Cosmetics and skincare companies are limiting the number of ingredients in their products to offer hypoallergenic products that cater to allergy-prone and sensitive skin.
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Natural Ingredients — Beauty brands are spotlighting the benefits of organic and natural ingredients that boost anti-aging benefits, protect against free radicals, and nourish the skin.
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Anti-pollution Skincare — Growing consumer demand for protective anti-pollution skincare that fights damaging effects of environmental stressors.
Industry Implications
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Beauty and Personal Care — The beauty and personal care industry is adapting to the rising demand for hypoallergenic and natural products for skin and hair.
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Health and Wellness — The health and wellness industry needs to take cues from hypoallergenic beauty brands, and offer products that cater to those with allergies or sensitive skin.
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Packaging Design — Packaging designers can help beauty brands think creatively about how to present their products to stand out on shelves and also provide added convenience and innovation to users.
