Hypoallergenic Care

Beauty products cater to reactive skin through the power of omission

Implications - Building off the clean beauty movement, cosmetics and skincare companies choose to limit the number of ingredients in their products to service those with allergy-prone and sensitive skin. By specifically claiming status as hypoallergenic, these products directly service a traditionally under-served demographic, while maintaining mass appeal for those that prioritize purity in skincare.
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26,988 Total Clicks
May 17 - Mar 18
This Year and Untested
FashionBusinessEcoCosmeticsRetail
Featured Examples
Oxygenated Foaming Cleansers - YES TO's Cleanser Packaging Includes a Built-In Brush
SCORE 5.6
This Year and Warm 471 Clicks Pub: Jan 10, 18
Oxygenated Foaming Cleansers
YES TO's Cleanser Packaging Includes a Built-In Brush
One of the newest additions to YES TO’s line of skincare with cotton extract and cotton seed oil for ultra-sensitive and allergy-prone skin is the Anti-Pollution Oxygenated Foaming Cleanser.... [More]
Allergy-Friendly Concealers - VMV Hypoallergenics' Fragrance-Free Concealer Prevents Irritations
SCORE 3.8
This Year and Mild 186 Clicks Pub: Dec 6, 17
Allergy-Friendly Concealers
VMV Hypoallergenics' Fragrance-Free Concealer Prevents Irritations
VMV Hypoallergenics is a brand that offers a variety of skincare and cosmetic solutions specifically for those with allergies and skin sensitivities. As the brand boasts: “the majority of our... [More]
Hypoallergenic Natural Fragrances - 'Skylar' Makes Fresh and Botanical Hypoallergenic Fragrances
SCORE 3.9
Mild 317 Clicks Pub: May 10, 17
Hypoallergenic Natural Fragrances
'Skylar' Makes Fresh and Botanical Hypoallergenic Fragrances
‘Skylar’ is a brand that specializes in the creation of 100% hypoallergenic fragrance products that won’t irritate those with allergies. Toxic ingredients are commonly used in... [More]
Beautifying Plum Oils - Le Prunier Makes a Multipurpose Anti-Aging Plum Beauty Oil
SCORE 3.1
Mild 399 Clicks Pub: Aug 25, 17
Beautifying Plum Oils
Le Prunier Makes a Multipurpose Anti-Aging Plum Beauty Oil
At the Indie Beauty Expo in NYC, Le Prunier launched its Plum Beauty Oil, which spotlights the many underrated beauty benefits of organic plums, which are rich in antioxidants, essential fatty acids... [More]
Three-In-One Color Correctors - Colorescience's 'All Calm' is a Solution for Red, Sensitive Skin
SCORE 2.9
This Year and Mild 118 Clicks Pub: Dec 6, 17
Three-In-One Color Correctors
Colorescience's 'All Calm' is a Solution for Red, Sensitive Skin
‘All Calm’ is a new three-in-one color corrector from Colorescience that has been specifically formulated for red, sensitive skin. The non-comedogenic formula is designed to moisturize,... [More]
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