Category
Lifestyle
Assisted Choices
Trend cluster
Category
Hypoallergenic
Care
Beauty products cater to reactive skin through the power of omission.
2.5
Trend score
Trend
What is the Hypoallergenic Care trend?
Hypoallergenic Care: Building off the clean beauty movement, cosmetics and skincare companies choose to limit the number of ingredients in their products to service those with allergy-prone and sensitive skin. By specifically claiming status as hypoallergenic, these products directly service a traditionally under-served demographic, while maintaining mass appeal for those that prioritize purity in skincare.
Trend themes
Themes within the Hypoallergenic Care trend
Three behaviours holding the trend together01
Hypoallergenic Beauty
Cosmetics and skincare companies are limiting the number of ingredients in their products to offer hypoallergenic products that cater to allergy-prone and sensitive skin.
02
Natural Ingredients
Beauty brands are spotlighting the benefits of organic and natural ingredients that boost anti-aging benefits, protect against free radicals, and nourish the skin.
03
Anti-Pollution Skincare
Growing consumer demand for protective anti-pollution skincare that fights damaging effects of environmental stressors.
Industry implications
What the Hypoallergenic Care trend means for industry
Where the trend changes the playbookFor
Beauty and Personal Care
The beauty and personal care industry is adapting to the rising demand for hypoallergenic and natural products for skin and hair.
For
Health and Wellness
The health and wellness industry needs to take cues from hypoallergenic beauty brands, and offer products that cater to those with allergies or sensitive skin.
For
Packaging Design
Packaging designers can help beauty brands think creatively about how to present their products to stand out on shelves and also provide added convenience and innovation to users.
Workshop question
How can your brand help consumers on their quest for purity?
Trend signals
Trend signals for Hypoallergenic Care
Trend score 2.5 out of 10, from popularity 39%, activity 28%, freshness 8%.
Popularity39%
Activity28%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Hypoallergenic Care trend
4 featured examples from May 10, 2017 to Jan 10, 2018CategoryFashion
Oxygenated Foaming Cleansers
YES TO's Cleanser Packaging Includes a Built-In Brush
The skincare industry can explore new formulations and ingredients to create effective anti-pollution cleansers.
CategoryFashion
Allergy-Friendly Concealers
VMV Hypoallergenics' Fragrance-Free Concealer Prevents Irritations
Skincare industry can capitalize on the growing demand for allergy-friendly products by developing specialized formulas for sensitive skin.
CategoryFashion
Hypoallergenic Natural Fragrances
'Skylar' Makes Fresh and Botanical Hypoallergenic Fragrances
Opportunity to develop and market hypoallergenic fragrance products that cater to consumers with allergies and sensitivities.
CategoryFashion
Beautifying Plum Oils
Le Prunier Makes a Multipurpose Anti-Aging Plum Beauty Oil
The organic beauty industry can disrupt the synthetic beauty oils industry by providing natural beauty alternatives that are beneficial and effective.
