Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

VMV Hypoallergenics' Fragrance-Free Concealer Prevents Irritations

 - Dec 6, 2017
References: vmvhypoallergenics & self
VMV Hypoallergenics is a brand that offers a variety of skincare and cosmetic solutions specifically for those with allergies and skin sensitivities. As the brand boasts: "the majority of our products contain as few as possible (often zero) of all 109 common allergens." To help consumers best identify the right options for their needs, the brand created its own VH-Rating System that indicates the formulas that have zero allergens, one allergen or more and so on.

While there are plenty of personal care products on the market for those with sensitive skin, VMV Hypoallergenics offers cosmetics such as its 'Skin the Bluff Concealer.' This nourishing, non-comedogenic formula of coconut and castor oil is free from fragrance, preservatives and gluten, promising to prevent irritations, acne and darkening.

VMV Hypoallergenics' Skin the Bluff Concealer is offered in light, medium and deep shades, as well as a yellow tone to cancel out discoloration.