The Small Town Craft Spirits 'Not Your Father's Bourbon' has been unveiled by the brand as a new libation that will be ideal for veteran and novice spirit connoisseurs alike to enjoy. Featuring an 86 proof (43% ABV) profile, the spirit is infused with a hint of vanilla that makes it more complex on the palate. This also helps to take a bit of the edge off and acknowledge the growing shift towards mixology amongst many consumer demographics who have previously been hesitant to try new alcohol infusions.
The Small Town Craft Spirits 'Not Your Father's Bourbon' is made with Madagascar vanilla in small batches and available now in Wisconsin and Illinois starting with a nationwide launch planned for the beginning of 2018.
What Makes This Trend Stand Out
- Craft Spirits
- Craft distilleries can take note of the success of Small Town Craft Spirits in creating a unique bourbon infused with vanilla flavors.
- Mixology
- Small batch bourbon spirits and its infusion of vanilla flavors can inspire mixologists to create new, innovative cocktails and drinks for consumers.
- Regional Liquor Trends
- Small Town Craft Spirits' initial rollout in Wisconsin and Illinois highlights the potential success of locally produced spirits amid growing consumer interest in product origin stories.
Sectors Adopting This
- Alcohol and Spirits
- The success of Small Town Craft Spirits' new infusion can inspire innovation and experimentation among craft distilleries to create new, unique spirits for consumers.
- Hospitality and Entertainment
- Mixologists and bartenders can take advantage of the trend towards craft spirits and use them to create unique and memorable experiences for patrons.
- Food and Beverage Retail
- Retailers can capitalize on the growing consumer demand for locally produced, small batch spirits by featuring and promoting these products in their stores.
