Category
Eco
Rider Formats
Trend cluster
Category
Culinary
Agritourism
Agricultural brands enlighten consumers to drive satisfaction and engagement.
3.7
Trend score
What's Happening
What is the Culinary Agritourism trend?
Culinary Agritourism: Similar to retailers offering educational, in-store classes, farms, orchards and the like, draw in local and traveling consumers with experiential learning events. Combining culinary, tourism and experience, brands are able to promote an understanding of the agriculture industry while simultaneously engaging consumers who ultimately purchase the end product. This participation-driven marketing tactic shines a light on the how consumers are increasingly enthusiastic about their role in the flourishing of locally grown and sourced sustenance, as their understanding of climate change and over-consumption grows.
Evidence
Examples of the Culinary Agritourism trend
CategoryArt & Design
French Contemporary Rustic Hotels
Be-poles' Design is Strongly Informed by Agriculture Traditions
Hotels and resorts can incorporate contemporary rustic designs and offer rural tourism experiences to attract travelers seeking authentic cultural and nature-based experiences.
CategoryLifestyle
Theme Park Cheese Tastings
'Emile's Fromage Montage' is a Cheese Tasting Event at Disney World
Theme parks have an opportunity to capitalize on the growing interest in food tourism by creating unique cheese tasting experiences like Emile's Fromage Montage.
CategoryWorld
Beer-Tasting Train Tours
The Durango Brew Train Takes Beer Lovers Through the Colorado Mountains
Tourism companies can explore the trend of combining different experiences into one package, such as train tours that also offer beer tastings.
CategoryWorld
Gin Foraging Vacations
Palé Hall's Botanical Foraging Experience is a Tour Through Gin Foraging
Hotels and resorts can leverage unique experiences, like gin-inspired botanical foraging and distillery tours, to attract more guests and increase revenue through specialized pack…
CategoryWorld
Countrywide Restaurant Campaigns
Michelin-Starred Chefs Turned Sweden Into 'The Edible Country'
The hospitality industry can capitalize on the DIY dining trend by creating unique and affordable customer experiences.
Workshop question
How can your brand increase your consumers' knowledge of your industry?
Trend themes
Themes within the Culinary Agritourism trend
Three behaviours holding the trend together01
Experiential Learning Events
Combining culinary, tourism and experience, brands can engage consumers in understanding the agriculture industry through participation-driven marketing tactics.
02
Nature-Inspired Adventures
Luxury hotels and rustic hotels alike are offering guests unique outdoor adventures, such as gin foraging or train tours, that combine the beauty of nature with experiential learning.
03
Interactive Restaurant Experiences
Initiatives such as The Edible Country and Emile's Fromage Montage are offering consumers opportunities to explore healthy, unique food options in combination with tourism experiences and fun-themed adventures.
Industry implications
What the Culinary Agritourism trend means for industry
Where the trend changes the playbookFor
Hospitality Industry
Luxury hotels and rustic hotels alike are finding innovative new ways to attract guests with nature-inspired adventures and outdoor-themed learning experiences.
For
Travel & Tourism Industry
The travel and tourism industry is tapping into experiential learning events, nature-inspired adventures, and interactive restaurant experiences to offer tourists unique and customized experiences.
For
Food & Beverage Industry
The food and beverage industry is promoting healthy, locally sourced, and unique food options through initiatives such as The Edible Country and Emile's Fromage Montage to attract and engage consumers.
Trend signals
Trend signals for Culinary Agritourism
Trend score 3.7 out of 10, from popularity 55%, activity 48%, freshness 8%.
Popularity55%
Activity48%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
