Culinary Agritourism

Agricultural brands enlighten consumers to drive satisfaction and engagement

Implications - Similar to retailers offering educational, in-store classes, farms, orchards and the like, draw in local and traveling consumers with experiential learning events. Combining culinary, tourism and experience, brands are able to promote an understanding of the agriculture industry while simultaneously engaging consumers who ultimately purchase the end product. This participation-driven marketing tactic shines a light on the how consumers are increasingly enthusiastic about their role in the flourishing of locally grown and sourced sustenance, as their understanding of climate change and over-consumption grows.
SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
76,105 Total Clicks
Mar 17 - Mar 18
This Quarter and Mild
Featured Examples
Air Balloon Juice Tours - The Belvoir Fruit Farms Events Offering Includes a Hot Air Balloon Ride
SCORE 6
This Year and Warm 551 Clicks Pub: Jun 28, 17
Air Balloon Juice Tours
The Belvoir Fruit Farms Events Offering Includes a Hot Air Balloon Ride
This year, the Belvoir Fruit Farms events offering includes a unique experience combining a hot air balloon ride and product tasting. Officially titled the ‘Little Drop of Lovely’ tour,... [More]
Agriculture-Themed Children's Events - This Initiative Teaches Children About Farming & Agriculture
SCORE 3.9
This Year and Mild 436 Clicks Pub: Jul 17, 17
Agriculture-Themed Children's Events
This Initiative Teaches Children About Farming & Agriculture
In an effort to teach children about farming and the importance of the agricultural industry, the Catawba County Cooperative Extension teamed up with local farmers for a kid-centric event. As part... [More]
Youth Farming Programs - BK Farmyards is a Partnership with a High School in Brooklyn
SCORE 4.3
This Year and Average 317 Clicks Pub: Dec 12, 17
Youth Farming Programs
BK Farmyards is a Partnership with a High School in Brooklyn
BK Farmyards is a one-acre farming initiative that was conceptualized with the intention of enhancing students’ engagement with the environment. The initiative is working in tandem with the... [More]
Culinary Cycling Tours - Farm to Fork Fondo Combines Fitness With Gourmet Food and Wine
SCORE 2.8
Mild 197 Clicks Pub: Mar 22, 17
Culinary Cycling Tours
Farm to Fork Fondo Combines Fitness With Gourmet Food and Wine
Wrenegade Sports is a bike tour group known for its popular Farm to Fork Fondo events, combining fitness with gourmet food and wine pairings. In addition to experiencing gorgeous scenery, bike ride... [More]
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