'Cheese+Provisions' is a Denver-based cheese shop that encourages customers to sample products before they buy. While most grocery stores provide the occasional free sample, this is largely done on a promotional basis. This store gives consumers an opportunity to try any of its hand-crafted goods before making a purchase.
Cheese+Provisions is an artisan cheese shop operated by Steve and Kim Duty. Steve is a professional cheesemonger who has operated his own cheese-making operation. With his ties to the local creameries, Steve is able to sell hand-crafted cheeses that are not found in traditional grocery stores. To encourage customers to taste the hand-selected offerings, the store offers samples, onsite cheese boards and pre-selected alcohol pairings. There is even a Cheese of the Month Club that showcases different varieties.
By allowing customers to sample products from local vendors, Cheese+Provisions provides a more interactive way for customers to learn about Denver's cheese-making community.
What's Driving This Trend
- Interactive Sampling
- Cheese shops and other retailers can embrace interactive sampling to provide a more engaging customer experience.
- Artisanal Cheese
- The demand for artisanal cheeses is growing, creating opportunities for specialty cheese shops to offer unique and hand-crafted products.
- Subscription Services
- The popularity of subscription services, like the Cheese of the Month Club, opens up new possibilities for businesses to cater to customers' desire for curated experiences.
Who This Affects Most
- Food Retail
- Food retailers can create differentiated experiences by offering interactive sampling and a curated selection of artisanal cheeses.
- Hospitality
- Hotels, restaurants, and bars can partner with cheese shops to offer curated cheese boards and alcohol pairings to enhance the dining experience.
- Subscription Services
- The subscription services industry can explore partnerships with cheese shops to create unique and specialized offerings for subscribers.
