High fashion designers use the runway to make political statements
Implications - With political uncertainty being more prevalent in the past few years than it has been in a while, fashion designers are channeling political statements into their runway shows. As fashion has long been used to propel social and political causes on a grassroots level, its appropriation into high fashion reveals the need for brands to reflect consumer desires, rather than making futile attempts to shape them.
Workshop Question - How can your brand meet consumer needs, rather than telling them what those needs are?
Trend Themes
1. Political Activism in Fashion - Fashion designers are using their runway shows as a means of political and social activism, aligning themselves with the values of their conscious consumers.
2. Nature-inspired Wearables - Designers are using natural materials and integrating green elements into their designs as a response to climate change and environmental activism.
3. Historic Activist Fashion - Designers are using elements from historic activist movements, such as the late 60s, to inspire collections that promote social change and equality.
Industry Implications
1. Fashion - Fashion designers can align themselves with the political and social values of their conscious consumers by incorporating activism into their brand and runway shows.
2. Environmental Activism - Designers can promote climate change and environmental activism by integrating natural materials, green elements, and plant growth technology into their designs.
3. Political Campaigns - Campaign managers can learn from the use of activist fashion to promote political and social values and ideas, particularly during uncertainty and political upheaval.
4 Featured, 36 Examples:
196,943 Total Clicks
Date Range:
Jun 16 — Feb 18
Trending:
Hot
Consumer Insight Topics:
