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Runway Revolt

High fashion designers use the runway to make political statements

Implications - With political uncertainty being more prevalent in the past few years than it has been in a while, fashion designers are channeling political statements into their runway shows. As fashion has long been used to propel social and political causes on a grassroots level, its appropriation into high fashion reveals the need for brands to reflect consumer desires, rather than making futile attempts to shape them.
Workshop Question - How can your brand meet consumer needs, rather than telling them what those needs are?
Trend Themes
1. Political Activism in Fashion - Fashion designers are using their runway shows as a means of political and social activism, aligning themselves with the values of their conscious consumers.
2. Nature-inspired Wearables - Designers are using natural materials and integrating green elements into their designs as a response to climate change and environmental activism.
3. Historic Activist Fashion - Designers are using elements from historic activist movements, such as the late 60s, to inspire collections that promote social change and equality.
Industry Implications
1. Fashion - Fashion designers can align themselves with the political and social values of their conscious consumers by incorporating activism into their brand and runway shows.
2. Environmental Activism - Designers can promote climate change and environmental activism by integrating natural materials, green elements, and plant growth technology into their designs.
3. Political Campaigns - Campaign managers can learn from the use of activist fashion to promote political and social values and ideas, particularly during uncertainty and political upheaval.
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
192,542 Total Clicks
Date Range:
Jun 16 — Feb 18
Trending:
Hot
Consumer Insight Topics:

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