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Private label food products contribute to driving flavor innovation

Implications - In contrast to the days where private brand foods served as a cost-effective alternatives to name brand products, store brand food items are now participating in setting flavor trends by experimenting with limited edition and seasonal offerings. Setting industry precedents with private labels gives retailers the chance to distinguish their brand identity from a customer perspective.

Workshop Question - How can your brand redirect a negative consumer perception of its product into something more positive?
SCORE 4.4
Popularity
Activity
Freshness
Megatrends
Patterns
36,273 Total Clicks
May 17 - Mar 18
This Year and Mild
Featured Examples
Festive Pastry-Wrapped Cauliflowers - Tesco's 'Turmeric Spiced Cauliflower Wellington' is Vegan
SCORE 8.2
Hot 1,953 Clicks Pub: Dec 5, 17
Festive Pastry-Wrapped Cauliflowers
Tesco's 'Turmeric Spiced Cauliflower Wellington' is Vegan
In response to a heightened demand for vegetarian and vegan options from its customers, Tesco is offering its first-ever plant-based Christmas entrees. These options include alternatives to classic... [More]
Coffee-Flavored Syrups - Trader Joe's Coffee Syrup Lets You Add a Caffeine Kick to Pancakes
SCORE 4.3
Average 365 Clicks Pub: May 25, 17
Coffee-Flavored Syrups
Trader Joe's Coffee Syrup Lets You Add a Caffeine Kick to Pancakes
Trader Joe’s is well known for their exclusive products and the ‘Trader Joe’s Coffee Syrup’ is another hit for the boutique grocery chain. The newly released Coffee Syrup... [More]
Spiced Farro Pilaf - 365 Everyday Value's Pilaf Puts a Savory Spin on Pumpkin Spice
SCORE 2.3
Untested 203 Clicks Pub: Sep 10, 17
Spiced Farro Pilaf
365 Everyday Value's Pilaf Puts a Savory Spin on Pumpkin Spice
The arrival of the fall season has created an influx of spiced pumpkin-flavored treats—including everything from cookies and cheesecakes to ice cream—but Whole Foods’ 365 Everyday Value... [More]
Globally Inspired Single-Serve Pies - The 'PC World of Flavours' Pies Integrate Worldly Ingredients
SCORE 2.5
This Year and Untested 262 Clicks Pub: Jan 12, 18
Globally Inspired Single-Serve Pies
The 'PC World of Flavours' Pies Integrate Worldly Ingredients
Savory single-serve pies often enhance beef, chicken and pork with classic flavor combinations, but as part of its PC World of Flavours range, President’s Choice entirely reinvented these... [More]
Spicy Herbaceous Sauces - Trader Joe's 'Zhoug' Introduces Consumers to a Sauce from Yemen
SCORE 3
This Year and Mild 99 Clicks Pub: Feb 17, 18
Spicy Herbaceous Sauces
Trader Joe's 'Zhoug' Introduces Consumers to a Sauce from Yemen
‘Zhoug Sauce’ is one of the newest products to be available at Trader Joe’s, offering consumers a taste of a fragrant and spicy pesto-like sauce that is likely to have originated... [More]
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