The arrival of the fall season has created an influx of spiced pumpkin-flavored treats—including everything from cookies and cheesecakes to ice cream—but Whole Foods' 365 Everyday Value brand is launching a savory alternative to the many sweet options with its farro pilaf.
The USDA-certified Organic Pumpkin & Sage Farro Pilaf is a limited-edition item that is rich in both protein, fiber and plenty of eye-catching, comforting autumnal colors. For ease of cooking, the farro pilaf may be prepared in either the microwave or on the stovetop.
Rather than serving as yet another on-the-go spiced pumpkin snack, this flavorful meal base introduces a new way for consumers to enjoy some of their favorite flavors of the season as part of a sit-down lunch or dinner meal.
What's Driving This Trend
- Savory Pumpkin Foods
- Creating savory alternatives to popular sweet pumpkin-flavored treats provides a disruptive innovation opportunity for food companies to cater to consumers' changing tastes and preferences.
- Convenient Meal Bases
- Developing quick and easy meal bases, like microwavable or stovetop farro pilaf, presents a disruptive innovation opportunity for companies looking to provide consumers with convenient and healthy meal options.
- Autumnal Inspired Colors
- Incorporating eye-catching and comforting autumnal colors in food products can be a disruptive innovation opportunity for brands to tap into consumer desires for seasonal aesthetics in their meals.
Who This Affects Most
- Food and Beverage
- The food and beverage industry can explore innovative ways to create savory pumpkin-flavored foods and convenient meal bases to attract consumers seeking new flavors and convenience.
- Health and Wellness
- The health and wellness industry can capitalize on the popularity of farro and create nutritious and easy-to-prepare meal options that cater to consumers' desire for healthy, convenient, and seasonal foods.
- Packaged Foods
- Companies in the packaged foods industry can develop packaged meal bases with autumnal-inspired colors to provide consumers with visually appealing and flavorful meal options that align with seasonal trends.
