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Spicy Herbaceous Sauces

Trader Joe's 'Zhoug' Introduces Consumers to a Sauce from Yemen

— February 17, 2018 — Lifestyle
'Zhoug Sauce' is one of the newest products to be available at Trader Joe's, offering consumers a taste of a fragrant and spicy pesto-like sauce that is likely to have originated in Yemen.

Zhoug is now a popular spicy herb and chile pepper relish across the Middle East, made with a base of cilantro. Trader Joe's take on the globally inspired sauce stays true to this, and also includes other ingredients such as: canola oil, jalapeño peppers, chile flakes, garlic, cardamom, sea salt and cumin seeds.

Trader Joe's notes that Zhoug is "a sauce that’s taking the Internet by storm – from food blogs to social media feeds, Zhoug is having its moment in the digital sun."


Image Credit: Trader Joe's
Trend Themes
1. Spicy Herbaceous Sauces - Disruptive innovation opportunity: Develop new variations of herbaceous sauces with a spicy twist to cater to the growing demand for bold and unique flavors.
2. Global Influenced Condiments - Disruptive innovation opportunity: Explore condiments from around the world and introduce them to mainstream markets to offer consumers diverse and exotic taste experiences.
3. Social Media Food Trends - Disruptive innovation opportunity: Create innovative food products that cater to social media-driven trends to leverage the power of viral marketing and appeal to tech-savvy consumers.
Industry Implications
1. Food Manufacturing - Disruptive innovation opportunity: Incorporate unique and globally inspired flavors into food manufacturing processes to create new and exciting products that capture consumers' attention.
2. Culinary Tourism - Disruptive innovation opportunity: Develop culinary tours and experiences that highlight unique condiments and sauces from different cultures, providing travelers with immersive and educational food experiences.
3. Social Media Marketing - Disruptive innovation opportunity: Capitalize on the influence of social media by partnering with influencers and creating engaging content to promote food products and trends to a wider audience.
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