Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Trader Joe's 'Zhoug' Introduces Consumers to a Sauce from Yemen

 - Feb 17, 2018
References: traderjoes
'Zhoug Sauce' is one of the newest products to be available at Trader Joe's, offering consumers a taste of a fragrant and spicy pesto-like sauce that is likely to have originated in Yemen.

Zhoug is now a popular spicy herb and chile pepper relish across the Middle East, made with a base of cilantro. Trader Joe's take on the globally inspired sauce stays true to this, and also includes other ingredients such as: canola oil, jalapeño peppers, chile flakes, garlic, cardamom, sea salt and cumin seeds.

Trader Joe's notes that Zhoug is "a sauce that’s taking the Internet by storm – from food blogs to social media feeds, Zhoug is having its moment in the digital sun."

Image Credit: Trader Joe's