Category
Tech
Fan Editions
Trend cluster
Category
Dystopian
Resurgence
Dystopian representations in literature and pop culture are back on the rise.
3.1
Trend score
What's Happening
What is the Dystopian Resurgence trend?
Dystopian Resurgence: Classic dystopian imagery and literature is being revisited, and dystopian societies as concepts are being reimagined, as a result of the political and technological forces that are shaping the world today. The resurgence of such concepts in pop culture and academia alike function as a conflicted form of escapism, in which consumers' political fears can be simultaneously strengthened and assuaged when confronted with radical dystopian representations.
Evidence
Examples of the Dystopian Resurgence trend
CategoryLuxury
Dystopian Hand-Carved Jewelry
Captve Makes Accessories with a Narrative
The jewelry making industry can benefit from incorporating artisanal and storytelling elements in their designs to create unique and personalized collections.
CategoryFashion
Dystopian Literature Fashion Lookbooks
Syndicate's Fall/Winter 2018 Shoot Has a Chilling Message
Opportunity: Fashion brands can explore new avenues for creativity by infusing dystopian literature influences into their designs.
CategoryEco
Hairy Pollution PSAs
This Ad by 'WildAid China' Conveys the Dangers of China's Air Polluttion
The advertising industry can explore disruptive innovation opportunities by creating humorous public service announcement ads to convey serious issues.
CategoryPop Culture
Sci-Fi TV Series Books
The 'Black Mirror' TV Series is Being Turned into a Three-Part Book Series
Publishers can tap into the growing demand for TV-to-book adaptations and collaborate with TV networks and streaming platforms to create a new form of entertainment.
CategoryPop Culture
Controversial Dystopian Films
China's Ten Years Addresses Censorship While Gaining Audience Praise
The success of 'Ten Years' indicates a growing market for dystopian films that tackle social and political issues, presenting opportunities for filmmakers and production companies…
CategoryLifestyle
Dystopian Ice Cream Ads
Halo Top's 'Eat the Ice Cream' Envisions an Unsettling World Run by Robots
Opportunity for advertising agencies to embrace dystopian storytelling to create engaging campaigns for clients.
Workshop question
What kind of escapist experiences could your brand involve itself with for the sake of customer engagement and relief?
Trend themes
Themes within the Dystopian Resurgence trend
Three behaviours holding the trend together01
Dystopian Resurgence
There is a renewed interest in dystopian literature and culture as a result of current political and technological forces, providing opportunities for businesses to create products and services that cater to consumers' fears and offer solutions to those fears.
02
Controversial Sci-Fi Media
Sci-fi media like China’s Ten Years and Black Mirror continue to address controversial topics like censorship and how technology can be used as a tool for oppression, providing opportunities for businesses to create products and services that utilize new technologies while offering transparent communication and protection of data privacy.
03
Dystopian Aesthetic
The dystopian aesthetic is becoming more popular in fashion, jewelry, and advertising, providing opportunities for businesses to create products and services that utilize dark and eerie themes to make an impact on consumers and cater to their love of all things dark and mysterious.
Industry implications
What the Dystopian Resurgence trend means for industry
Where the trend changes the playbookFor
Publishing
The resurgence of dystopian literature and culture provides opportunities for publishers to tap into the market and create new content that appeals to consumers' fears and desires for solutions to those fears.
For
Tech and Data Privacy
Controversial sci-fi media like China’s Ten Years and Black Mirror offer opportunities for businesses in the tech industry to provide transparency and protection of data privacy in an effort to regain consumer trust.
For
Fashion and Jewelry
The dystopian aesthetic is becoming more prevalent in fashion and jewelry, providing opportunities for businesses to create unique products that cater to consumers' love of all things dark and mysterious.
Trend signals
Trend signals for Dystopian Resurgence
Trend score 3.1 out of 10, from popularity 46%, activity 39%, freshness 8%.
Popularity46%
Activity39%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
