Alternative Arcade

The traditional arcade revamps its offerings for contemporary purposes

Implications - The nostalgic arcade format is being redesigned in a variety of ways that suit the promotional needs of marketers, and offer consumers new ways to interact with gaming tech. These platforms are able to leverage consumers' affinity for nostalgia in a way that still meets their contemporary expectations for brands, and the sophistication of the tech they engage with.
SCORE 7.8
Popularity
Activity
Freshness
Megatrends
Patterns
72,402 Total Clicks
Sep 16 - Mar 18
This Year and Warm
TechArt & DesignBusiness
Featured Examples
Cosmetic Brand Arcades - Chanel's 'Coco Game Center' in Tokyo Pairs Retro Games and Makeup Tables
SCORE 9
This Year and V. Hot 6,656 Clicks Pub: Mar 5, 18
Cosmetic Brand Arcades
Chanel's 'Coco Game Center' in Tokyo Pairs Retro Games and Makeup Tables
Fashion and cosmetics brand Chanel recently opened a unique new environment for consumers to discover its products in a playful setting—the Coco Game Center in Tokyo, Japan. The pop-up game... [More]
VR Taco Promotions - Taco Bell is Setting Up an Immersive VR Arcade to Kick Off Its Latest Promotion
SCORE 7.2
Warm 4,185 Clicks Pub: Sep 15, 16
VR Taco Promotions
Taco Bell is Setting Up an Immersive VR Arcade to Kick Off Its Latest Promotion
To kick off its latest promotion, Taco Bell is letting customers experience a taste of the future with its very own VR Arcade. Not only will the pop-up arcade give fans a chance to demo PlayStation... [More]
Mini Golf Bars - 'Puttshack' Reimagines the Indoor Golf Experience with Gamified Tech
SCORE 7.9
This Year and Hot 2,095 Clicks Pub: Dec 16, 17
Mini Golf Bars
'Puttshack' Reimagines the Indoor Golf Experience with Gamified Tech
Puttshack is set to be introduced to Westfield London in 2018 as an all-new “social entertainment concept” that merges indoor mini-golf with food and drink. The 20,000 square foot... [More]
Millennial Parent Restaurant Rebrandings - Chuck E. Cheese Restaurants Have Been Stylishly Revamped
SCORE 7.5
Hot 3,573 Clicks Pub: Aug 24, 17
Millennial Parent Restaurant Rebrandings
Chuck E. Cheese Restaurants Have Been Stylishly Revamped
Millennial parents who went to pizza parties at a Chuck E. Cheese restaurant in their youth will be happy to know that the brand is revamping its image to make it more applicable for their newfound... [More]
Social Media Claw Games - Sports Experts' Grab-A-Gift Turned Facebook Live into an Interactive Game
SCORE 5.7
Warm 351 Clicks Pub: Jun 9, 17
Social Media Claw Games
Sports Experts' Grab-A-Gift Turned Facebook Live into an Interactive Game
To transform the viewers of a Facebook Live broadcast into engaged participants, Canadian sporting goods retailer Sports Experts launched ‘Grab-A-Gift.’ Grab-A-Gift was styled like a... [More]
Snack-Dispensing Arcade Machines - SNACKADE Offers a "Playable Food Delivery" Experience
SCORE 6.3
This Year and Warm 260 Clicks Pub: Feb 27, 18
Snack-Dispensing Arcade Machines
SNACKADE Offers a "Playable Food Delivery" Experience
SNACKADE combines snacks and arcade gaming to produce what it calls a “snack-dispensing video game arcade machine”—meaning that any snacks collected by the player in-game are also... [More]
Quantcast