Category
Tech
Delegated Interfaces
Trend cluster
Category
Alternative
Arcade
The traditional arcade revamps its offerings for contemporary purposes.
5.7
Trend score
Trend
What is the Alternative Arcade trend?
Alternative Arcade: The nostalgic arcade format is being redesigned in a variety of ways that suit the promotional needs of marketers, and offer consumers new ways to interact with gaming tech. These platforms are able to leverage consumers' affinity for nostalgia in a way that still meets their contemporary expectations for brands, and the sophistication of the tech they engage with.
Trend themes
Themes within the Alternative Arcade trend
Three behaviours holding the trend together01
Nostalgia Gaming
The traditional arcade format is being redesigned in nostalgic ways to offer consumers new ways to interact with gaming tech.
02
Gamified Social Media
Companies are using Facebook Live to create interactive games that require online collaboration among consumers.
03
Mixed Experiences
Companies are merging various experiences to provide added value to consumers in one setting, such as indoor mini-golf being merged with food and drink.
Industry implications
What the Alternative Arcade trend means for industry
Where the trend changes the playbookFor
Food & Beverage
There is potential to merge food and beverage experiences with traditional gaming experiences to create a new and novel form of entertainment.
For
Cosmetics
Cosmetic brands can benefit from bringing together makeup and gaming in a unique and interactive way.
For
Retail
Retail businesses can benefit from merging experiences to create a more holistic and engaging shopping experience for consumers.
Workshop question
How can your brand combine nostalgia with contemporary design in its campaigns, products or services?
Trend signals
Trend signals for Alternative Arcade
Trend score 5.7 out of 10, from popularity 90%, activity 73%, freshness 8%.
Popularity90%
Activity73%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Alternative Arcade trend
6 featured examples from Sep 15, 2016 to Mar 5, 2018CategoryMarketing
Cosmetic Brand Arcades
Chanel's 'Coco Game Center' in Tokyo Pairs Retro Games and Makeup Tables
Developing innovative ways to showcase and engage customers with cosmetic products through interactive and game-like experiences.
CategoryLifestyle
Mini Golf Bars
'Puttshack' Reimagines the Indoor Golf Experience with Gamified Tech
The entertainment industry could benefit from incorporating technology and gamification to create innovative experiences for customers.
CategoryMarketing
VR Taco Promotions
Taco Bell is Setting Up an Immersive VR Arcade to Kick Off Its Latest Promotion
Fast food restaurants can utilize virtual reality technology to enhance their promotions and engage with customers.
CategoryLife-Stages
Millennial Parent Restaurant Rebrandings
Chuck E. Cheese Restaurants Have Been Stylishly Revamped
The restaurant industry can benefit from the Millennial parent rebranding trend by refreshing their establishments and offering more mature and inclusive experiences for families.
CategoryMarketing
Social Media Claw Games
Sports Experts' Grab-A-Gift Turned Facebook Live into an Interactive Game
The concept of interactive social media claw games presents an opportunity for retailers to create immersive experiences for customers.
CategoryTech
Snack-Dispensing Arcade Machines
SNACKADE Offers a "Playable Food Delivery" Experience
The gaming industry has an opportunity to explore the integration of physical rewards and real-world experiences into video game arcade machines.
