The traditional arcade revamps its offerings for contemporary purposes
Implications - The nostalgic arcade format is being redesigned in a variety of ways that suit the promotional needs of marketers, and offer consumers new ways to interact with gaming tech. These platforms are able to leverage consumers' affinity for nostalgia in a way that still meets their contemporary expectations for brands, and the sophistication of the tech they engage with.
Workshop Question - How can your brand combine nostalgia with contemporary design in its campaigns, products or services?
Trend Themes
1. Nostalgia Gaming - The traditional arcade format is being redesigned in nostalgic ways to offer consumers new ways to interact with gaming tech.
2. Gamified Social Media - Companies are using Facebook Live to create interactive games that require online collaboration among consumers.
3. Mixed Experiences - Companies are merging various experiences to provide added value to consumers in one setting, such as indoor mini-golf being merged with food and drink.
Industry Implications
1. Food & Beverage - There is potential to merge food and beverage experiences with traditional gaming experiences to create a new and novel form of entertainment.
2. Cosmetics - Cosmetic brands can benefit from bringing together makeup and gaming in a unique and interactive way.
3. Retail - Retail businesses can benefit from merging experiences to create a more holistic and engaging shopping experience for consumers.
6 Featured, 53 Examples:
152,367 Total Clicks
Date Range:
Sep 16 — Mar 18
Trending:
Warm
Consumer Insight Topics:
