Chickpeas are being incorporated into unlikely edible formats
Implications - Chickpea has long been used as a substitute in various dishes and diets, and it is now being adopted into more unusual products – with everything from cocktails to alternative nut spreads being examples of this fact. This use of the affordable and accessible food reveals how a simple elevation in format is able to shift the narratives associated with a product – taking it from fundamental to indulgent.
Workshop Question - How can your brand elevate one of its offerings in a way that re-frames any negative or neutral perceptions normally associated with it?
Trend Themes
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Alternative Protein — Innovative food and beverage products are using chickpeas as substitutes for traditional sources of protein such as eggs, nuts, and dairy.
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Aquafaba as Egg Replacer — Aquafaba, or chickpea brine, is becoming a popular egg replacer in vegan cocktails and other food products.
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Clean Labels — Brands are using chickpeas to create healthier food alternatives with simple, natural ingredients, appealing to consumers seeking clean label products.
Industry Implications
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Food and Beverage — Chickpeas are being used as alternative sources of protein in food and beverage products, appealing to health-conscious consumers and those with dietary restrictions.
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Cocktail and Bar Industry — Bartenders are incorporating chickpea brine as a vegan-friendly egg replacer in cocktails, providing innovative options for health-conscious and vegan customers.
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Health and Fitness — Chickpeas are proving to be a popular source of protein for those looking to maintain a healthy diet or pursue plant-based nutrition, with new products emerging in the clean label and vegan food space.
