Category
Lifestyle
Assisted Choices
Trend cluster
Category
Substitute
Chickpea
Chickpeas are being incorporated into unlikely edible formats.
1.8
Trend score
Trend
What is the Substitute Chickpea trend?
Substitute Chickpea: Chickpea has long been used as a substitute in various dishes and diets, and it is now being adopted into more unusual products – with everything from cocktails to alternative nut spreads being examples of this fact. This use of the affordable and accessible food reveals how a simple elevation in format is able to shift the narratives associated with a product – taking it from fundamental to indulgent.
Trend themes
Themes within the Substitute Chickpea trend
Three behaviours holding the trend together01
Alternative Protein
Innovative food and beverage products are using chickpeas as substitutes for traditional sources of protein such as eggs, nuts, and dairy.
02
Aquafaba as Egg Replacer
Aquafaba, or chickpea brine, is becoming a popular egg replacer in vegan cocktails and other food products.
03
Clean Labels
Brands are using chickpeas to create healthier food alternatives with simple, natural ingredients, appealing to consumers seeking clean label products.
Industry implications
What the Substitute Chickpea trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Chickpeas are being used as alternative sources of protein in food and beverage products, appealing to health-conscious consumers and those with dietary restrictions.
For
Cocktail and Bar Industry
Bartenders are incorporating chickpea brine as a vegan-friendly egg replacer in cocktails, providing innovative options for health-conscious and vegan customers.
For
Health and Fitness
Chickpeas are proving to be a popular source of protein for those looking to maintain a healthy diet or pursue plant-based nutrition, with new products emerging in the clean label and vegan food space.
Workshop question
How can your brand elevate one of its offerings in a way that re-frames any negative or neutral perceptions normally associated with it?
Trend signals
Trend signals for Substitute Chickpea
Trend score 1.8 out of 10, from popularity 25%, activity 20%, freshness 8%.
Popularity25%
Activity20%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Substitute Chickpea trend
5 featured examples from May 11, 2016 to Mar 2, 2018CategoryLifestyle
Chickpea-Based Cookie Dough
P.S. Snacks Co.'s Ready-to-Eat Cookie Dough Remixes a Classic Formula
Food companies can capitalize on the trend of alternative ingredient substitutes to develop innovative and healthier snack options.
CategoryLifestyle
Vegan Chickpea Cocktails
This Egg-Free Pisco Sour is Made Using Bean Water Foam
Opportunity for manufacturers and mixologists to create new vegan-friendly cocktail options.
CategoryLifestyle
Chickpea Brine Cocktails
The Theodore is Introducing Egg-Free Vegan Cocktails Made with Aquafaba
Restaurants and bars looking to cater to vegan consumers can use innovative ingredients like aquafaba to add plant-based options to their menus.
CategoryLifestyle
Nut-Free Chickpea Spreads
The Amazing Chickpea Makes Flavorful Alternatives to Peanut Butter
Manufacturers in the food industry can seize the opportunity to develop and market nut-free spreads to cater to the growing demand.
CategoryLifestyle
Cheesy Protein-Packed Pastas
The New Chickapea Mac and Cheese Comes in Three Delicious Flavors
Opportunity for food manufacturers to create and produce protein-packed pasta products.
