Brands temporarily shift their visual identities to promote good causes
Implications - As a brand, significantly altering a recognizable visual identity would normally be a risky change, however there are some exceptions that come in the form of the promotion of positive social causes. This shift is most evidenced by brands’ increased willingness to diverge from their identities when it comes to bringing awareness to endangered species — offering morality-driven consumers the brand and value alignment they seek in their purchase decisions.
Workshop Question - How could your brand temporarily alter its visual identity to promote a positive cause?
Trend Themes
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Cause-driven Branding — Brands are willing to significantly alter their visual identity to bring awareness to endangered species or other socially driven causes.
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Exotic Branding — Consumer desire for more biophilic products is at play, as urban consumers become further disconnected from the natural world, resulting in a focus on products and imagery that have lush, natural elements.
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Endangered Species Awareness Campaigns — Companies are using innovative marketing tactics like replacing logos with threatened species, featuring animal-embossed cosmetics, and offering chocolate series with animal figurines to raise awareness for endangered animals and ecosystems.
Industry Implications
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Marketing and Advertising — Companies can create cause-driven branding and awareness campaigns through brand identity alteration, product marketing, and sponsorship.
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Consumer Goods and Retail — Retailers can focus branding efforts on lush, natural elements and create exotic and biophilic product packaging and displays.
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Wildlife Conservation and Environmental Sustainability — Companies can create awareness campaigns and sponsorships for endangered species and ecosystems to encourage consumer activism, while also implementing sustainable conservation initiatives.
6 Featured, 53 Examples:
135,487 Total Clicks
Date Range:
Jul 16 — Jul 18
Trending:
Average
Consumer Insight Topics:
