Altered Identity

Brands temporarily shift their visual identities to promote good causes

Implications - As a brand, significantly altering a recognizable visual identity would normally be a risky change, however there are some exceptions that come in the form of the promotion of positive social causes. This shift is most evidenced by brands’ increased willingness to diverge from their identities when it comes to bringing awareness to endangered species — offering morality-driven consumers the brand and value alignment they seek in their purchase decisions.
SCORE 5.1
Popularity
Activity
Freshness
Megatrends
Patterns
45,694 Total Clicks
Jul 16 - Mar 18
This Year and Average
MarketingSocial Good
Featured Examples
Endangered Species Campaign Shirts - Lacoste Aims to Protect Endangered Species with 10 New Logos
SCORE 7
This Year and Warm 1,462 Clicks Pub: Mar 5, 18
Endangered Species Campaign Shirts
Lacoste Aims to Protect Endangered Species with 10 New Logos
For the first time since its creation, Lacoste is getting rid its iconic alligator logo and replacing it with 10 new logos to spotlight the most endangered species in the world. In collaboration... [More]
Endangered Species-Supporting Runways - LACOSTE and IUCN Boast Nature Through Fashion with a Cause
SCORE 5.4
This Year and Warm 503 Clicks Pub: Mar 6, 18
Endangered Species-Supporting Runways
LACOSTE and IUCN Boast Nature Through Fashion with a Cause
LACOSTE’s latest Fall/Winter 2018 runway collection does not only boast stylish modern cuts, but it also features designer fashion with a cause. The luxe contemporary label creates its... [More]
Monkey Matchmaking Campaigns - The Body Shop is Promoting Its CSR Planting Program Through Tinder
SCORE 3.1
Mild 447 Clicks Pub: Jul 16, 16
Monkey Matchmaking Campaigns
The Body Shop is Promoting Its CSR Planting Program Through Tinder
The Body Shop is now using Tinder as a tool for promoting its new corporate social responsibility planting program. The global Bio-Bridges planting program connects deforested rainforests and... [More]
Animal-Embossed Blush Shades - Chantecaille's 20th Anniversary is Celebrated with Artistic Designs
SCORE 3.4
This Year and Mild 118 Clicks Pub: Feb 23, 18
Animal-Embossed Blush Shades
Chantecaille's 20th Anniversary is Celebrated with Artistic Designs
In 2018 Chantecaille celebrates its 20th anniversary with a selection of animal and insect embossed blush shades. The Philanthropy Cheek Collection does not only look good, but it also raises... [More]
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