In 2018 Chantecaille celebrates its 20th anniversary with a selection of animal and insect embossed blush shades. The Philanthropy Cheek Collection does not only look good, but it also raises awareness for the company's role in "safeguarding endangered animals and [addressing] environmental risks."
Highlighting sustainable conservation initiatives, the six collectible compacts feature the best selling blush shades and an embossed silhouette of "near and dear" animals.
While the deep apricot turtle blush shades are a symbol of Chantecaille's partnership with WIDECAST in the fight against waste and pollution in the ocean, the botanic-inspired warm peachy pink boasts the agenda of coral reefs and their endangerment due to illegal fishing. Each of the diverse blush shades in the 20th anniversary capsule carry a similar deep eco activist meaning.
Photo Credits: Chantecaille
Key Themes Behind This Trend
- Animal-embossed Makeup
- Increased demand for animal-themed makeup products presents an opportunity for cosmetics companies to tap into the growing trend of consumers seeking unique and socially responsible cosmetics products.
- Eco-activist Cosmetics
- The growing concern for environmental conservation presents an opportunity for cosmetics companies to develop product lines that not only support conservation efforts but also educate consumers on the importance of environmental protection.
- Endangered Species Awareness
- The popularity of cosmetics products that are associated with a conservation cause demonstrates a broader trend of consumers seeking socially responsible products and this presents an opportunity for businesses to emphasize their commitment to such a cause.
Where This Applies
- Cosmetics
- Chantecaille's 20th-anniversary collection demonstrates a growing trend in the cosmetics industry towards emphasizing social and environmental responsibility with products that support conservation causes.
- Conservation
- Chantecaille's 20th-anniversary collection highlights the importance of conservation and the role of corporate entities in protecting endangered species and the environment, presenting opportunities for businesses in the conservation industry to partner with cosmetics companies to promote awareness and fund conservation initiatives.
- Fashion
- The trend of incorporating animal and environmental themes into cosmetics products presents opportunities for fashion designers to collaborate with cosmetics companies or launch their own eco-themed cosmetic product lines that complement their fashion brand.
