Category
Fashion
Scaled Restraint
Trend cluster
Category
Birch Sap
Care
Skincare brands incorporate the benefits of birch sap.
2.7
Trend score
Trend
What is the Birch Sap Care trend?
Birch Sap Care: Brands specializing in skincare are increasingly using birch sap in their products, an ingredient that first became popular in Korea's famous cosmetic industry. Combining the allure and effectiveness of East Asian skincare innovations with the popularity of natural products, this ingredient serves consumers who are well-versed on the ins and outs of this industry.
Trend themes
Themes within the Birch Sap Care trend
Three behaviours holding the trend together01
Natural Ingredients
More and more skincare brands are beginning to use natural ingredients such as birch sap in their products.
02
Hydrating Skincare
Birch sap is being used as a key ingredient in a variety of new skincare lines that prioritize hydration.
03
Plant-Powered Formulas
Consumers are increasingly interested in natural skincare solutions such as products made with plant-powered formulas.
Industry implications
What the Birch Sap Care trend means for industry
Where the trend changes the playbookFor
Beauty and Skincare
The beauty and skincare industry is seeing a trend towards using natural and plant-based ingredients in their products to cater to consumers seeking more sustainable and ethical alternatives.
For
Wellness
Wellness is an industry that benefits from the use of natural ingredients such as birch sap, which boasts numerous health benefits.
For
Eco-Friendly Products
The use of natural, sustainable ingredients in products like skincare allows businesses and consumers to prioritize eco-friendliness, a very important aspect of many industries today.
Workshop question
Which geographic locations or adjacent companies are rapidly developing in your brand's area of expertise? How can your business take inspiration from such brands?
Trend signals
Trend signals for Birch Sap Care
Trend score 2.7 out of 10, from popularity 46%, activity 26%, freshness 8%.
Popularity46%
Activity26%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Birch Sap Care trend
4 featured examples from Jul 21, 2017 to Jan 15, 2018CategoryFashion
Scandinavian Birch Sap Serums
The LUMOUS Rich Nurturing Serum Works to Firm and Regenerate Skin
The beauty and skincare industry can leverage the trend of natural ingredients and anti-aging formulas to develop innovative products.
CategoryFashion
Hydrating Sunscreen Gels
Make P:rem's Capsule Sun Gel is Branded as a "Moisturizing Sun Block"
Demand for lightweight and multifunctional skincare products presents an opportunity for beauty and cosmetics companies to develop innovative sun protection and skincare products.
CategoryFashion
Ultra-Hydrating Skincare Collections
Lumene’s LÄHDE Range is Powered by Arctic Spring Water
Beauty companies can explore and create sustainable skincare collections that focus on hydration and incorporate Arctic inspirations.
CategoryFashion
Birch Sap Skincare
E Nature's 'Birch Juice Hydro' Skincare is Powered by Birch Sap
There is a growing interest in highly hydrating, soothing, and natural skincare products that rely on plant-based formulas.
