Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Autonomous
Education
Kids gain autonomy with responsive technology that encourages self-education.
4.6
Trend score
Trend
What is the Autonomous Education trend?
Autonomous Education: As kids become increasingly accustomed to technology, parents are turning to products that feature heightened interactivity and responsive qualities to add an element of education to their early upbringing. More than just a source of entertainment, these toys offer smart, responsive technology to provide education in a more engaging, autonomous manner. Offering ways to learn through methods of playful engagement, these examples not only showcase the use of smart technology among kids, but also the move toward more autonomy and self-education.
Insight
The consumer insight behind the Autonomous Education trend
Parents of young children today are typically Millennials who are accustomed to more digitally connected lifestyles. Furthermore, these young parents want their children to be as well equipped for future technologies as possible. Thus a shift can be observed, wherein screentime is no longer perceived as a hindrance to the growth of children but as necessary to their development. Ultimately, technology is accepted as the main form of communication for young parents and their children today.
Trend themes
Themes within the Autonomous Education trend
Three behaviours holding the trend together01
Autonomous Education
Parents are turning to smart and interactive toys and products to encourage self-education and technology use among young children.
02
STEM Education
Young children have a growing interest in STEM education, which is being encouraged through interactive and playful robotics and educational storybooks.
03
Intelligent Voice-Control
Toys and educational tools are incorporating intelligent voice-control technology to offer a more interactive and responsive experience for children.
Industry implications
What the Autonomous Education trend means for industry
Where the trend changes the playbookFor
Education Technology
Companies can develop and market innovative and interactive technologies aimed at encouraging self-education and STEM learning among young children.
For
Toy Manufacturing
Manufacturers can create smart and interactive toys that enhance learning and development, while catering to the growing interest among parents for educational playtime.
For
IoT
IoT companies that prioritize child safety and privacy can create intelligent and voice-controlled toys that offer interactive play while protecting young children from harm.
Workshop question
How could you adapt your product or service to offer your consumers more autonomy and independence?
Trend signals
Trend signals for Autonomous Education
Trend score 4.6 out of 10, from popularity 64%, activity 64%, freshness 8%.
Popularity64%
Activity64%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z (not a primary audience)
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Autonomous Education trend
6 featured examples from Jan 24, 2017 to Feb 23, 2018CategoryLife-Stages
Interactive STEM Education Storybooks
The Discover Wonders Talking Books are Fun to Use
Publishers can leverage technology to create books that offer a highly interactive and engaging learning experience for children and parents.
CategoryTech
Entry-Level STEM Robots
The 'Codey Rocky' Robot Teaches Kids About Coding and AI
The 'Codey Rocky' robot presents an opportunity for companies in the education technology industry to design and develop advanced robotics products for young students, integrating…
CategoryTech
Playful Educational Robots
The 'KUBO' Education Robot Teaches a Number of Different Skills
The 'KUBO' education robot is part of the growing field of educational technology, offering innovative ways to teach children.
CategoryLife-Stages
Interactive Education Speakers
The 'Yoto' Speaker Allows Children to Play and Learn
The Yoto speaker represents an opportunity for the education technology industry to create more interactive and engaging learning tools for children.
CategoryLife-Stages
Interactive Child-Focused Reading Tools
Square Panda is Using Technology to Encourage Kids to Read
Square Panda demonstrates the opportunities for incorporating technology into the education sector, specifically in early childhood learning.
CategoryLife-Stages
Intelligent Voice-Controlled Toys
CogniToys' 'Scout' is a Toy That Plays, Jokes and Chats
The toy manufacturing industry has the opportunity to incorporate intelligent voice-controlled features into their products.
