Leave-on skincare masks provide long-term benefits
Implications - With face masks more innovative in both function and design than ever before, a new focus in the industry is developing masks that provide protection and physical enhancement throughout the day. This shift takes inspiration from the hair care industry, and serves cost-conscious consumers who are looking to receive long-term benefits out of their purchases.
Workshop Question - How can your brand better develop long-term solutions for its customers within its area of expertise?
Trend Themes
1. Functional Leave-on Masks - Leave-on skincare masks that are designed to provide daily protection and physical enhancement to skin.
2. Anti-pollution Skincare - Skincare products that combat environmental stressors like UVA, UVB rays, smoke and pollution, which are known to contribute to early signs of aging.
3. Photo-ready Skincare - Skincare products marketed towards those seeking selfie-perfecting finishes or those who want to create flawless skin in photographs.
Industry Implications
1. Beauty & Personal Care - Leave-on masks and anti-pollution skincare are disrupting the skincare industry by providing consumers with convenient, cost-effective and innovative alternatives to traditional skincare regimens.
2. Cosmetic Medicine - Photo-ready skincare products are disrupting the cosmetic medicine industry by offering consumers non-invasive, affordable alternatives to professional treatments.
3. Fashion & Apparel - Functional leave-on masks are disrupting the fashion and apparel industry by providing consumers with an opportunity to invest in products that enhance physical appearance and self-confidence.
