Leave-On Care

Leave-on skincare masks provide long-term benefits

Implications - With face masks more innovative in both function and design than ever before, a new focus in the industry is developing masks that provide protection and physical enhancement throughout the day. This shift takes inspiration from the hair care industry, and serves cost-conscious consumers who are looking to receive long-term benefits out of their purchases.

Workshop Question - How can your brand better develop long-term solutions for its customers within its area of expertise?
SCORE 4.2
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18,628 Total Clicks
Nov 17 - Mar 18
This Year and Untested
FashionCosmetics
Featured Examples
Hydrating Bead Masks - This New Hyaluronic Acid Mask From L'Oreal Paris Includes Bursting Beads
SCORE 4.4
Average 297 Clicks Pub: Nov 28, 17
Hydrating Bead Masks
This New Hyaluronic Acid Mask From L'Oreal Paris Includes Bursting Beads
For those looking for a hydration boost (especially in cold winter months), this hyaluronic acid mask is also designed to fill fine lines and wrinkles and make your face appear more lifted.... [More]
Protective Leave-On Lotions - Aveeno's Day Mask Lotion Combats Environmental Stressors
SCORE 5
This Year and Average 219 Clicks Pub: Jan 2, 18
Protective Leave-On Lotions
Aveeno's Day Mask Lotion Combats Environmental Stressors
With its Absolutely Ageless Leave-On Day Mask Lotion, Aveeno is introducing what it calls “a whole new concept in skin defense.” The antioxidant-rich product is touted as a “pre-... [More]
Priming Sheet Masks - e.l.f. Cosmetics' Pore-Refining Primer Mask is Touted as a Real-Life Filter
SCORE 4.5
This Year and Average 244 Clicks Pub: Jan 17, 18
Priming Sheet Masks
e.l.f. Cosmetics' Pore-Refining Primer Mask is Touted as a Real-Life Filter
One of the newest products to be added to e.l.f. Cosmetics’ collection of skincare products is the Primer Sheet Mask, which is a solution for brightening the skin, refining the appearance of... [More]
Maple Syrup Lip Masks - Bite Beauty's New Lip Mask is Infused with Maple Syrup
SCORE 2.2
This Year and Untested 145 Clicks Pub: Jan 8, 18
Maple Syrup Lip Masks
Bite Beauty's New Lip Mask is Infused with Maple Syrup
Bite Beauty has released a new Agave Maple Syrup lip mask that is exclusive to Canadians. The leave-on lip mask is meant to be applied at night and will last all day to replenish moisture and give a... [More]
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