With its Absolutely Ageless Leave-On Day Mask Lotion, Aveeno is introducing what it calls "a whole new concept in skin defense."
The antioxidant-rich product is touted as a "pre-tox" leave-on formula that specifically helps to fight environmental aggressors, such as UVA and UVB rays, smoke and pollution. New research has found these environmental stressors extremely taxing on the skin, as well as contributors to early signs of aging. Some of the antioxidant-rich, anti-aging ingredients in the formula include blackberries, moringa seed and green tea extracts. To further protect the skin, the leave-on lotion also includes SPF 30.
The formula is designed to be hypoallergenic, non-comedogenic, non-greasy, fast-absorbing and as one that is meant to be left on the face, the Absolutely Ageless Leave-On Day Mask Lotion can be layered with makeup.
What's Driving This Trend
- Environmental Defense Lotions
- Opportunity for developing lotions that protect the skin from environmental stressors like UVA and UVB rays, smoke, and pollution.
- Antioxidant-rich Skincare
- Potential to create skincare products with antioxidant properties that help combat early signs of aging caused by environmental aggressors.
- Pre-tox Leave-on Formulas
- Disruptive innovation opportunity for leave-on formulas that provide continuous protection against skin-damaging environmental factors.
Who This Affects Most
- Skincare Industry
- The skincare industry can explore the development of protective lotions and moisturizers that target environmental stressors.
- Beauty Industry
- Opportunity for beauty companies to create skincare products with anti-pollution properties, meeting the growing consumer demand for protective skincare.
- Cosmetics Industry
- Cosmetics companies can innovate by introducing multi-functional leave-on formulas that not only enhance makeup application but also provide skin defense against environmental aggressors.
