Category
Lifestyle
Assisted Choices
Trend cluster
Category
Microwavable
Indulgence
Microwavable snacks and desserts merge convenience with indulgence.
3.1
Trend score
Trend
What is the Microwavable Indulgence trend?
Microwavable Indulgence: In contrast to the rise of healthy frozen meals on the market, microwavable snacks and desserts offer consumers a convenient way to indulge. This shift follows the trend of consumers dining alone more frequently, merging convenience with the solo dining experiences that many have grown accustomed to.
Trend themes
Themes within the Microwavable Indulgence trend
Three behaviours holding the trend together01
Microwave-Friendly Foods
Microwave-friendly foods that allow consumers to cut down on prep time and cooking are becoming increasingly popular.
02
Single-Serve Snacks and Treats
Single-serve snacks and treats are gaining popularity, specifically among millennials and gen Z consumers.
03
Indulgent Convenience
Convenience is merging with indulgence in the form of microwavable snacks and desserts.
Industry implications
What the Microwavable Indulgence trend means for industry
Where the trend changes the playbookFor
Frozen Foods
The frozen food industry can capitalize on consumers' desire for microwave-friendly snacks and treats.
For
Packaged Foods
The packaged food industry can respond to the trend of single-serve snacks by offering more individual portions of their products.
For
Baked Goods
The baked goods industry can explore the market for quick and easy microwavable desserts and treats.
Workshop question
How could your brand’s products or services meet the consumer's need for small indulgences?
Trend signals
Trend signals for Microwavable Indulgence
Trend score 3.1 out of 10, from popularity 43%, activity 42%, freshness 8%.
Popularity43%
Activity42%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Microwavable Indulgence trend
7 featured examples from Jan 18, 2017 to Jun 13, 2019CategoryLifestyle
Microwaveable Dessert Cups
Miss Jones Baking Co. Launched a Vibrant 'Dessert in a Cup' Range
Opportunity for baking mix brands to create innovative, single-serve dessert options for consumers.
CategoryLifestyle
Frozen Grilled Cheese Turnovers
Velveeta's Stuffed Grilled Cheese Snacks are Microwave-Friendly
The frozen food industry can explore new product concepts by capitalizing on the demand for quick and easy, microwaveable options like Velveeta's frozen grilled cheese snacks.
CategoryLifestyle
Microwavable Baked Snacks
The Betty Crocker 'Mug Treats' Make Cakes, Cookies, Muffins and Brownies
Chance for food manufacturers to expand their product lines with microwavable baked snacks.
CategoryLifestyle
Microwavable Egg Bites
Three Bridges Cheese & Uncured Bacon Egg Bites are Ready in 60 Seconds
There is an opportunity for food delivery services to partner with companies producing microwavable breakfast foods to offer convenient breakfast options to consumers.
CategoryLifestyle
Microwaveable Cookie Cakes
Duncan Hines' Perfect Size Chocolate Chip Cookie Cake is Compact
The growth of microwaveable baking kits creates new opportunities for baking supply companies to offer convenient and easy-to-use products to consumers.
CategoryLifestyle
Microwaveable Cake Desserts
The Duncan Hines Perfect Size for 1 Freshly Baked Cake Mixes are Tasty
Opportunity for food and beverage companies to develop and market microwaveable dessert products that cater to time-conscious consumers and those living alone.
CategoryLifestyle
Breaded Macaroni Bites
Cole’s 'Middles' are Frozen, Cheese-Filled Bread Snacks
The frozen food industry has room for disruptive innovation in portable, convenient and unique snacks, such as Cole's Middles bread bites with macaroni and cheese filling.
