Microwavable snacks and desserts merge convenience with indulgence
Implications - In contrast to the rise of healthy frozen meals on the market, microwavable snacks and desserts offer consumers a convenient way to indulge. This shift follows the trend of consumers dining alone more frequently, merging convenience with the solo dining experiences that many have grown accustomed to.
Workshop Question - How could your brand’s products or services meet the consumer's need for small indulgences?
Trend Themes
1. Microwave-friendly Foods - Microwave-friendly foods that allow consumers to cut down on prep time and cooking are becoming increasingly popular.
2. Single-serve Snacks and Treats - Single-serve snacks and treats are gaining popularity, specifically among millennials and gen Z consumers.
3. Indulgent Convenience - Convenience is merging with indulgence in the form of microwavable snacks and desserts.
Industry Implications
1. Frozen Foods - The frozen food industry can capitalize on consumers' desire for microwave-friendly snacks and treats.
2. Packaged Foods - The packaged food industry can respond to the trend of single-serve snacks by offering more individual portions of their products.
3. Baked Goods - The baked goods industry can explore the market for quick and easy microwavable desserts and treats.
