Microwavable Indulgence

Microwavable snacks and desserts merge convenience with indulgence

Implications - In contrast to the rise of healthy frozen meals on the market, microwavable snacks and desserts offer consumers a convenient way to indulge. This shift follows the trend of consumers dining alone more frequently, merging convenience with the solo dining experiences that many have grown accustomed to.
SCORE 5.1
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25,522 Total Clicks
Jan 17 - Feb 18
This Year and Mild
LifestyleFoodHealth
Featured Examples
Microwaveable Dessert Cups - Miss Jones Baking Co. Launched a Vibrant 'Dessert in a Cup' Range
SCORE 7.6
This Year and Hot 717 Clicks Pub: Feb 27, 18
Microwaveable Dessert Cups
Miss Jones Baking Co. Launched a Vibrant 'Dessert in a Cup' Range
Miss Jones Baking Co. recently launched a range of Desserts in a Cup that offer quick and easy ways for consumers to make everything from single-serve cakes to cookies and brownies. The Desserts... [More]
Frozen Grilled Cheese Turnovers - Velveeta's Stuffed Grilled Cheese Snacks are Microwave-Friendly
SCORE 3.9
Mild 678 Clicks Pub: Jan 17, 17
Frozen Grilled Cheese Turnovers
Velveeta's Stuffed Grilled Cheese Snacks are Microwave-Friendly
In an effort to reinvigorate the microwaveable snack category, Velveeta has created frozen grilled cheese products that put a unique twist on a classic American comfort food. With a growing number... [More]
Microwavable Baked Snacks - The Betty Crocker 'Mug Treats' Make Cakes, Cookies, Muffins and Brownies
SCORE 6
This Year and Warm 288 Clicks Pub: Feb 16, 18
Microwavable Baked Snacks
The Betty Crocker 'Mug Treats' Make Cakes, Cookies, Muffins and Brownies
While there are now many brands that offer microwavable mug cake mixes, General Mills’s Betty Crocker brand is putting its own spin on the idea with its all-new line of ‘Mug Treats.’... [More]
Microwaveable Cake Desserts - The Duncan Hines Perfect Size for 1 Freshly Baked Cake Mixes are Tasty
SCORE 3.2
Mild 494 Clicks Pub: Mar 25, 17
Microwaveable Cake Desserts
The Duncan Hines Perfect Size for 1 Freshly Baked Cake Mixes are Tasty
Those who are looking for a wake to indulge without making an entire dessert just for themselves can make use of the Duncan Hines Perfect Size for 1 mixes as a way to make a freshly baked cake quite... [More]
Breaded Macaroni Bites - Cole’s 'Middles' are Frozen, Cheese-Filled Bread Snacks
SCORE 2.3
This Year and Untested 211 Clicks Pub: Jan 10, 18
Breaded Macaroni Bites
Cole’s 'Middles' are Frozen, Cheese-Filled Bread Snacks
Even though there are some single-serve macaroni snack cups available to consumers, these meals still must be eaten with a spoon—Cole’s Middles introduce a convenient alternative to this. The... [More]
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