Miss Jones Baking Co. recently launched a range of Desserts in a Cup that offer quick and easy ways for consumers to make everything from single-serve cakes to cookies and brownies.
The Desserts in a Cup are packaged in colorful containers that can go straight into the microwave for about 30 seconds to prepare a tasty treat. The single-serve indulgences contain about 150 to 250 calories each and only require the addition of water and in some cases, oil.
In recent months, a number of brands are reviving the cake-in-a-mug category with better-for-you new products; while Cherryvale Farms' 'Instant Indulgence' range is nut-free, gluten-free and 100% plant-based, the 'Duncan Hines Perfect Size for 1' mixes boast 18 grams of whole grains per serving.
Image Credit: Miss Jones Baking Co.
What's Driving This Trend
- Cake-in-a-mug Revival
- Reviving the cake-in-a-mug category with better-for-you new products.
- Quick and Easy Dessert Solutions
- Offering consumers quick and easy ways to make single-serve cakes, cookies, and brownies.
- Convenient Microwaveable Treats
- Packaging desserts in colorful containers that can be heated in the microwave for quick and easy preparation.
Who This Affects Most
- Baking Mixes
- Opportunity for baking mix brands to create innovative, single-serve dessert options for consumers.
- Convenience Food
- Opportunity for convenience food brands to develop microwavable dessert cups as a convenient snacking option.
- Health and Wellness
- Opportunity for health and wellness brands to offer better-for-you dessert options with lower calories and added nutritional benefits.
