Sweet Logic's low-carb, high-protein microwavable mug cakes appeal to consumers who are following the protocols of the keto diet and still want to satisfy their sweet tooth in a compliant way.
Some of the quick and easy mug cakes that can be made include just-add-water varieties like brownie, red velvet and confetti or options like chocolate, lemon poppyseed and carrot cake that come to life with the addition of egg and butter.
Sweet Logic got its start when husband-and-wife team Allison Escovedo Owen and Matt Owen set out to create convenient and delicious ways to enjoy the low-sugar, low-carb lifestyle, all the while living as the healthiest versions of themselves. While Matt comes from a family with a history of cancer and diabetes, Alli has struggled with polycystic ovary syndrome, weight gain and hormonal imbalance.
Why This Trend Is Growing
- Low Carb Cakes
- Creating other types of low carb desserts that provide a healthier alternative to traditional high carb treats, such as low carb cookies.
- Microwavable Snacks
- Developing other microwavable snacks that are low carb and high protein for those on the keto diet on the go.
- Keto-friendly Convenience Foods
- Creating keto-friendly snack options for the convenience store market to meet the needs of those following the keto diet.
Industries Being Reshaped
- Health Food
- Developing low-carb snacks that provide healthy alternatives to traditional high-carb, high-sugar foods for those with dietary restrictions.
- Keto Diet Industry
- Creating innovative products that make it easier for people to maintain the keto diet lifestyle, such as snack bars, drinks, and meal replacements.
- Convenience Stores
- Introducing keto-friendly options into the convenience store market to appeal to those on the go who follow the keto diet.
