Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Velveeta's Stuffed Grilled Cheese Snacks are Microwave-Friendly

 - Jan 17, 2017
References: facebook & brandeating
In an effort to reinvigorate the microwaveable snack category, Velveeta has created frozen grilled cheese products that put a unique twist on a classic American comfort food. With a growing number of millennials and gen Z consumers opting for snacks over full meals, the snack-sized cheese sandwiches could become a popular mid-day treat.

For its first foray into the frozen food aisle, Velveeta has debuted two new products: Velveeta Stuffed Grilled Cheese and Velveeta Cheesy Bites. The first of the cheesy snack foods is similar to a hot pocket in that it consists of a buttery turnover-style biscuit stuffed with a melted Velveeta cheese. The snack is stored in the freezer and can be cooked in the microwave in about a minute. On the other hand, the Velveeta Cheesy Bites are breaded dough balls filled with either plain Velveeta cheese or a mixture of Velveeta cheese and salsa.

Both of the frozen grilled cheese snacks demonstrate the growing demand for microwave-friendly foods that allow consumers to cut down on prep time and cooking.