In an effort to reinvigorate the microwaveable snack category, Velveeta has created frozen grilled cheese products that put a unique twist on a classic American comfort food. With a growing number of millennials and gen Z consumers opting for snacks over full meals, the snack-sized cheese sandwiches could become a popular mid-day treat.
For its first foray into the frozen food aisle, Velveeta has debuted two new products: Velveeta Stuffed Grilled Cheese and Velveeta Cheesy Bites. The first of the cheesy snack foods is similar to a hot pocket in that it consists of a buttery turnover-style biscuit stuffed with a melted Velveeta cheese. The snack is stored in the freezer and can be cooked in the microwave in about a minute. On the other hand, the Velveeta Cheesy Bites are breaded dough balls filled with either plain Velveeta cheese or a mixture of Velveeta cheese and salsa.
Both of the frozen grilled cheese snacks demonstrate the growing demand for microwave-friendly foods that allow consumers to cut down on prep time and cooking.
Key Themes Behind This Trend
- Microwave-friendly Foods
- The growing demand for convenient and quick-to-prepare microwave foods presents an opportunity for innovative snack products like Velveeta's frozen grilled cheese turnovers.
- Snack-sized Convenience
- The shift towards snacks as a meal replacement among millennials and gen Z consumers creates a market for easily consumable and portioned products like Velveeta's stuffed grilled cheese snacks.
- Reinventing Classic Comfort Foods
- Innovative twists on traditional comfort foods, such as Velveeta's frozen grilled cheese turnovers, offer disruptive opportunities in the frozen snack category.
Where This Applies
- Frozen Food
- The frozen food industry can explore new product concepts by capitalizing on the demand for quick and easy, microwaveable options like Velveeta's frozen grilled cheese snacks.
- Convenience Snacks
- The convenience snack industry can tap into the trend of snacking replacing full meals by developing portable, snack-sized options with unique flavors and fillings, similar to Velveeta's stuffed grilled cheese snacks.
- Microwaveable Packaging
- Companies in the packaging industry can focus on creating innovative packaging solutions that enhance the convenience and cooking capabilities of microwaveable foods, catering to the needs of busy consumers.
