Cole’s 'Middles' are Frozen, Cheese-Filled Bread Snacks

 - Jan 10, 2018
References: tastymiddles & bakingbusiness
Even though there are some single-serve macaroni snack cups available to consumers, these meals still must be eaten with a spoon—Cole’s Middles introduce a convenient alternative to this.

The frozen bread bites with a macaroni and cheese filling are new handheld treats that emphasize portability. To launch the product, Cole’s Quality Foods took its Middles to a small town in the United States and had consumers try them while enjoying various outdoor activities such as concerts, parades and fishing tournaments.

The easily prepared microwavable product is offered in a variety of flavors, including: 'French Toast Bagel stuffed with Sweet Cream Cheese,' 'Plain Bread stuffed with Mac & Cheese,' 'Plain Bagel stuffed with Cream Cheese' and 'Pretzel stuffed with Beer Cheese.'