Modern toys become multi-functional items kids can accessorize with
Implications - Offering more than a game or activity, modern toys are doubling as unique accessories for increased functionality. From stuffed animals that transform into clothing accessories to toys that you can wear around your wrist, these examples not only speak to the need for more practical sources of play, but also to how brands are seeking to become much more ingrained in the lifestyle and routine of their consumers.
Workshop Question - What unexpected features can you add to your products or services to surprise and delight your consumer?
Trend Themes
-
Dual-purpose Toys — Modern brands are creating dual-purpose toys such as wearable plush pets and expressive toy wearables to become more ingrained in the lifestyle and routine of younger consumers.
-
Haptic Gaming Wearables — The use of wearable haptic technology in gaming and toys, as seen in products like the Pokemon Z-Power Ring Set, is becoming increasingly popular and could lead to new disruptive innovation opportunities in the industry.
-
Cartoon-inspired Collectibles — Collaborations such as the Kidrobot and Sanrio partnership, which resulted in adorable cartoon-inspired collectibles, are becoming more common as brands look for new and unique ways to attract younger consumers.
Industry Implications
-
Toy Industry — The toy industry can use the trends of dual-purpose toys, haptic gaming wearables, and cartoon-inspired collectibles to create innovative products that cater to younger consumers and enhance their play experiences.
-
Gaming Industry — The gaming industry can explore the trend of haptic gaming wearables to create immersive experiences for players that go beyond traditional controllers or keyboards.
-
Fashion Industry — The fashion industry can look to dual-purpose toys, such as wearable plush pets, to identify new opportunities for collaboration and integration with technology that will appeal to a younger, tech-savvy audience.
6 Featured, 51 Examples:
215,334 Total Clicks
Date Range:
Feb 17 — Feb 19
Trending:
Warm
Consumer Insight Topics:
