Category
Tech
Delegated Interfaces
Trend cluster
Category
Universal
Lingustech
Technology mitigates language barriers for inclusion and efficiency.
3.4
Trend score
Trend
What is the Universal Lingustech trend?
Universal Lingustech: In the past, technology has been monumental in bridging gaps created by written and verbal language barriers; now, real-time technologies are creating the possibility for more seamless interactions. Products that not only decipher spoken speech but physical gestures, coded language and more, are empowering consumers to leverage tech as a humanization tool. This progression showcases how, contrary to popular belief, technology can be leveraged to enhance social interactions.
Trend themes
Themes within the Universal Lingustech trend
Three behaviours holding the trend together01
Real-time language translation technology
There is a surge in the development of real-time language translation technology, which can help mitigate language barriers and promote more seamless communication.
02
Machine learning and AI-powered wearables
The development of machine learning and AI-powered wearables can enhance the functionality of glasses, making it possible to automatically recognize images and read them aloud to the wearer.
03
Recognition of unique challenges for language translation
Tech companies are now recognizing the unique challenges presented by languages like Sign Language, meaning that helpful translation software and video games can be developed for users who may have previously felt left out.
Industry implications
What the Universal Lingustech trend means for industry
Where the trend changes the playbookFor
Language and translation industry
Real-time translation technology is an opportunity for the language and translation industry to attract more users and offer effective communication services.
For
Wearables industry
Machine learning and AI-powered wearables are disruptive innovation opportunities for the wearables industry.
For
Gaming and education industry
Recognition of unique challenges for language translation presents disruptive innovation opportunities for the gaming and education industry to create inclusive games and educational material.
Workshop question
What is one new way that your brand could leverage technology to add more humanizing characteristics to its products/services?
Trend signals
Trend signals for Universal Lingustech
Trend score 3.4 out of 10, from popularity 55%, activity 40%, freshness 8%.
Popularity55%
Activity40%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Universal Lingustech trend
5 featured examples from Jul 14, 2016 to Dec 11, 2018CategoryTech
Smart Text-Reading Glasses
The 'Oton' Smart Glasses Dictates Fine Print or Foreign Languages
The 'Oton' smart glasses are a disruptive innovation in the assistive technology industry by providing a new way of reading fine print and foreign languages
CategoryTech
WiFi Hotspot Language Translators
The 'TranSay' Instant Pocket Translator Works with 30 Languages
The TranSay can disrupt how tourists communicate with locals by making language translation easier and more accessible
CategorySocial Good
Sign Language Translation Platforms
'SignAll' is Working to Create Real-Time Translation Possible
Disruptive innovation opportunity: Incorporate real-time language recognition technology into translation service platforms.
CategoryTech
ASL AI Video Games
Stradigi AI Developed an American Sign Language Game to Educate People
The gaming industry can leverage AI and computer vision technology to create educational games for language learning.
CategoryTech
Emoji-Deciphering Chat Bots
'Decodemoji' Turns Emoji Strings into Grammatical Sentences
Potential for messaging platforms to integrate emoji translation chat bots to improve user experience and enhance communication.
